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30 Benefits of Going Vegan

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photo of vegetable salad in bowls
Photo by Ella Olsson on Pexels.com

Veganism is on the upswing. One study concluded that the number of vegans has increased by 360 per cent in the recent years. Last year, plant-based diets grew in popularity around the world as more people became aware of the links between disease and animal intake. Vegans have increased by 40% in the United Kingdom since 2020, with 1.5 million people predicted to be vegan.

Let’s look at the advantages of going vegan, as the number of individuals interested in veganism is expanding and more people are simply wondering about what a vegan diet comprises.

What is a vegan diet?

vegan
Top view of raw food diet – vegan tarts with nuts, seeds and ber

Animal items such as meat, eggs, milk, and honey are not allowed in a vegan diet. It is entirely made up of plant-based products, however many non-vegan foods have plant-based equivalents. 

Veganism is a lifestyle for some people, not merely a diet. In this situation, individuals should avoid animal-tested beauty items, avoid wearing real fur or leather, and examine whether anything has had a negative influence on animals before purchasing it.

Many people have become vegan as a result of the inhumane treatment of animals on factory farms, where they live in publicly condemned conditions,” he explains.

Vegans think that the production of animal products causes animals to suffer or die prematurely for ethical grounds. In this situation, a person’s determination to avoid animal suffering at all costs may lead them to live a completely vegan lifestyle.

A vegan diet has numerous advantages, including increasing heart health and lowering the risk of diabetes and cancer, as well as supplying critical vitamins and nutrients for long and healthy life.

What are the advantages of a vegan diet? 

Vegan protein sources
Vegan protein sources

Science sure doesn’t lie when it comes to talking about the benefits of an all-plant diet. Plant-based diets have several positive impacts on various facets of life.

  1. Vegan diets are rich in fibre and micronutrients. Fibres strengthen our gut function. Moving to a vegan diet and including plenty of wholes, plant foods will increase your intake of dietary fibre. 
  1. Fibre plays a crucial role in the healthy functioning of your digestive tract. Researchers stress the importance of good gut health to aid digestion and other critical functions, like immunity, skincare, hair health, libido and sleep, as well as mood.
  1. Several studies have concluded that animal products worsen different types of inflammatory bowel disease (IBD) such as Crohn’s disease.
  1. They can also worsen irritable bowel syndrome (IBS). It is a fact that different foods trigger different reactions in our bodies. Plant proteins contain low amounts of sulphur, which can provide relief to those struggling with bowel issues.
  1. Vegan diets are high in fibre and minerals, which help the gut function.

Increase your dietary fibre intake by switching to a vegan diet and eating a lot of wholes, plant foods. Fibre is essential for the proper functioning of your digestive system.

  1. The importance of optimal gut health for digestion, as well as other essential processes such as immunity, skincare, hair health, libido and sleep, and mood, is emphasised by researchers.
  1. Multiple studies have found that animal products can aggravate certain types of inflammatory bowel disease (IBD), such as Crohn’s disease.
  1. Irritable bowel syndrome might also be aggravated by them (IBS). While different diets can cause different diseases, the reduced sulphur content in plant protein can help those with gastrointestinal problems.
  1. Soy milk is the best vegan alternative to cow’s milk. It has many health benefits, being low on cholesterol and free of lactose. 
  1. Soy foods have also been linked to a lower incidence of breast cancer. According to research conducted in Shanghai, women with breast cancer who take 11 g of soy protein per day can reduce their mortality and recurrence risk by 30%.
  1. A plant-based diet has been demonstrated to lower the risk of cancer in people. Because it excludes dairy, a vegan diet can lower the risk of breast cancer. Studies have connected high-fat dairy products to an increased risk of breast and prostate cancer when ingested regularly.
  1. The National Cancer Institute, the National Institutes of Health, and the World Cancer Research Fund concluded in research that drinking a cup of cow’s milk every day increases the risk of developing breast cancer by 50% in women. That is why it is smart to switch to soy milk. 
  1. Grilled meat releases cancer-causing carcinogens. Therefore, avoiding grilled meat reduces the risk of these carcinogens interacting with cell DNA and inducing genetic mutations.
  1. People live robust and active lifestyles well into their 90s and 100s in places of the world where populations eat largely plant-based diets, and certain diseases are nearly unheard of.
  1. Fruit and vegetables in a plant-based diet tend to be more colourful. These foods’ pigments contain cancer-fighting chemicals.
  1. When compared to animal products and processed diets, whole plant foods have a lower energy per weight. This means that the same amount of food will contain significantly fewer calories and significantly more fibre, water, and phytonutrients.
  1. A whole food vegan diet is a terrific way to eat if you prefer to fill your plate and feel filled at each meal.
  1. A vegan diet exclusively consists of fruits, vegetables, whole grains, beans, peas, nuts and seeds. Compared to a diet that is loaded with animal products, vegan diets lead to higher consumption of certain nutrients.
  1. According to science-based facts, switching to a vegan diet can help in managing and even reversing diabetes type 2. About 80 % of persons with diabetes type 2 are overweight. It is no surprise that veganism and vegetarianism reduce obesity.
  1. Vegan diets are naturally rich in fibre and lower in saturated fat. Plant-based food adds fewer calories to our body than animal products.
  1. Fruits, vegetables, whole grains, beans, peas, nuts, and seeds are all part of a vegan diet. Because those substances make up a larger percentage of a diet than animal products, they naturally contribute to a higher intake of specific nutrients.
  1. A vegan diet has been shown to prevent, treat, and even reverse type 2 diabetes. Approximately 80% of people with type 2 diabetes are overweight. Studies also demonstrate that veganism and vegetarianism protect against obesity, which is unsurprising.
  1. Vegan diets often have more fibre and less saturated fat. Furthermore, plant-based foods often have fewer calories than animal-based foods.
  1. According to the American National Renal Foundation, a plant-based diet minimises the risk of kidney disease and can even prevent early kidney disease from worsening. The nutrients in vegetables, fruits, and whole grains may aid to relieve rheumatoid arthritis discomfort and inflammation.
  1. Turning vegan can help our joints too. According to a study, people suffering from moderate-to-severe rheumatoid arthritis showed significant relief in symptoms after following a low-fat vegan diet for some weeks. A change in diet relieves joint pain, stiffness, soreness, and oedema. 
  1. Veganism is also good for our mental health. Plant products are rich in antioxidants and polyphenols. Fruits and vegetables are natural, affordable and non-invasive treatment strategies to improve mental health. 
  1. There may be a connection between dairy and acne. A 2018 study looked at the relationship between dairy consumption and acne in 78,529 children, adolescents, and young adults. The findings revealed that any type of dairy consumption was linked to an increased risk of acne in adults aged 7 to 30.
  1. Switching to a plant-based diet eliminates elements that aggravate skin problems. It also leads to a higher intake of nutrients that benefit the health of your skin. The more fresh, plant-based meals you eat on a vegan diet, the more nutrients you’ll get, which will help your hair and nails grow stronger.
  1. Antibiotic resistance is responsible for 25,000 annual deaths in the European Union and 23,000 annual deaths in the United States, according to research by the Centers for Disease Control and Prevention (CDC). Agriculture accounts for 80% of total antibiotic use in the United States, according to the Food and Drug Administration (FDA).
  1. Antibiotic resistance is expected to cause 10 million deaths each year by 2050, according to research. As a result, it would overtake cancer as the biggest cause of mortality globally.

Veganism also provides environmental benefits for people who believe the mass-production of animals is harmful to the environment. According to researchers, extensive animal husbandry has a wide range of environmental repercussions, including carbon emissions, water pollution, and deforestation. 

It’s time to question ourselves: why don’t we live a life that includes wonderful food and drink, improves health, leaves a smaller carbon footprint, and doesn’t kill other creatures?

Top 20 Unicorn Startups of India

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Unicorn startup

India is expecting to have over 93 unicorn startups in 2022, making it the world’s fastest-growing startup ecosystem. Unicorn startups have gained enormous popularity in today’s society; yet, establishing one is precarious. Climbing the unicorn ladder takes a lot of hard work, devotion, and perseverance throughout the startup’s journey.  

The term “Unicorn Startup” is made up of two words: “Unicorn” and “Startup.” Unicorns are startups with a market capitalization of more than $1 billion. The term “Unicorn Startup” is coined by Aileen Lee. Aileen Lee is a capitalist, investor and founder of Cowboy Ventures. Startups, on the other hand, are privately owned businesses that are typically in the early stages of development.

For the year 2021, the country was ranked as the third best country for hosting unicorn enterprises. With 33 unicorn firms, India has pushed the United Kingdom out of third place, where only 15 unicorns were created in the same year. In 2021, the United States added 254 unicorns, while China added 74 unicorns, bringing the total number of unicorns to 487 and 301, respectively.

Following are some top unicorn startups of India:

Unicorn Startups
Start-up idea

InMobi

InMobi is a mobile advertising platform established in Bengaluru that aids in the optimization of the ranks of advertisements available on mobile phones. The advertising platform was the first unicorn startup in India, and hence the forerunner of the unicorn league of Indian startups that followed. It was started in January 2007 and was the first unicorn startup in India.

Flipkart

Flipkart, India’s most popular eCommerce site, requires no introduction because the Big Billion Days are one of the most anticipated online events for millions of Indians. After inMobi, the first Indian unicorn, Flipkart was one among the first Indian unicorns to achieve unicorn valuation in the 2011-2012 period. As of 2022, the Sachin Bansal and Binny Bansal-founded firm has a market capitalization of around $37.6 billion, making it the most valuable Indian company.

BharatPe

BharatPe is a digital payments app, merchant aggregator, and payments platform based in India that promotes QR and POS payments. It is a private limited corporation called Resilient Innovations Private Limited, rather than a government entity. The New- Delhi based company, increased its worth to $2.85 billion and joined the unicorn club.

Dream11

Dream11 is an Indian fantasy sports platform that allows Indian sports fans to participate in a variety of sports, including cricket, football, hockey, volleyball, handball, futsal, and rugby. The fantasy sport app joined the unicorn group of Indian startups in April 2019 after raising $60 million in funding from Steadview Capital and others.

PhonePe

PhonePe is a digital payment and merchant aggregation platform that has already made a significant contribution to making digital payments for Indian users and merchants smooth, fast, and simple. The startup, which was founded in 2015 and is headquartered in Andheri, Maharashtra, India, claims to have the greatest market share among UPI apps. The company has shown tremendous development potential and has already achieved unicorn status before 2020. Flipkart purchased the company in April 2016, and it has experienced significant development since then.

BYJU’S

Byju’s is an edtech platform situated in Bangalore. It is a freemium online tuition and coaching company that was founded in 2011. Byju’s, founded by Byju Raveendran, is utilized by over 15 million students worldwide and has over 900,000 paid customers. Its current market capitalization is $16.5 billion USD.

OLA Cabs

Ola Cabs is an Indian ride-hailing service that began operations on December 3, 2010. It has over 1.5 million drivers across 250 cities as of 2019. In September 2018, Ola expanded its network into its first overseas market, Australia, as well as New Zealand. Ola commenced operations in the United Kingdom with the introduction of auto rickshaws.

OYO Rooms

OYO is one of India’s most popular travel firms. India’s largest hospitality company, founded by 21-year-old Ritesh Agarwal in 2013, consists of inexpensive hotels. The firm collaborates with established hotels to provide tourists with unoccupied rooms at a lower cost. The cost of an OYO room starts at Rs. 999. They have invested in their own properties in addition to bulk renting hotels.

Swiggy

Swiggy is a well regarded online meal ordering and delivery service. Nandan Reddy, Sriharsha Majety, and Rahul Jaimini started Swiggy in 2014. Swiggy Stores was launched in early 2019 as an extension of Swiggy’s broad product delivery service. Swiggy currently has over 5,000,000 mobile app installations.

Zomato

Zomato is an online platform based for meal delivery services directly from nearby restaurants.  Deepinder Goyal and Pankaj Chaddah established food based app, Zomato in 2008. Zomato provides its user everything, from menus to reviews to platter of the day. Food technology application is a branch of food science that manages the generating forms that produce Food Techs.

Freshworks

Freshworks provides cutting-edge customer engagement software to a wide range of companies of all sizes and types. The company was founded in Chennai in 2010 and now has its headquarters in San Mateo, California. Its solutions help deliver a 360-degree perspective of clients. Freshworks was inducted into the coveted unicorn club of Indian firms in July 2018, making it the country’s first SaaS unicorn startup.

upGrad

upGrad is an online tutoring programme for individuals interested in pursuing a higher education. The online ed-platform delivers a wide choice of industry-ready courses, including Bachelor’s degrees, MBAs, Data Science, and Machine Learning courses, and more, by partnering with some of the world’s finest universities. With the support of a $185 million financing, the company expanded to unicorn status.

MakeMyTrip

Deep Kalra launched MakeMyTrip, one of India’s most popular online travel companies, in 2000. The company’s headquarters are in Gurgaon, and it is known for services such as arranging vacation packages, hotel reservations, movie tickets, and even ordinary travel through planes, buses, trains, and autos. MakeMyTrip is currently present in 14 cities around the world, with over 30 franchise locations in 28 Indian cities. The route planner function on MakeMyTrip gives users access to basic information on over one million routes across India.

Nykaa

Falguni Nayar founded Nykaa, a renowned cosmetics-based ecommerce company, in 2012. Nykaa’s headquarters are in Mumbai, Maharashtra, and is wildly popular for providing a variety of cosmetics, skin care, and wellness products. In addition to its online storefronts, the company has over 26 offline locations across India and was named a Unicorn startup in 2020. The site has provided a whooping number of 200,000 products from 2000 national and international brands. Nykaa has top Bollywood actresses Alia Bhatt and Katrina Kaif as brand ambassadors.

Policybazaar

Policybazaar is one of India’s most well-known and dependable insurance firms. Yashish Dahiya, Alok Bansal, and Avaneesh Nirjar founded the company in 2008. The company began as an insurance comparison website, but as time went on, it expanded to include a variety of insurance plans such as life insurance, health insurance, auto insurance, and even travel insurance. Policybazaar.com is the country’s largest insurance firm and is also well-known in the United Arab Emirates. Policybazaar is a website and mobile app that allows customers to compare financial services from the best insurance providers.

Blackbuck

Blackbuck is a truck aggregator that aims to solve the transportation and logistical difficulties of innumerable Indians. It is one of the biggest truck aggregators in India. Today, Blackbuck claims to have India’s largest transportation network, complete with freight and fleet management technology platforms. The truck company has a marvelous fleet of over 12,00,000 trucks. They work at over 2000 sites and have 15,000 happy customers.

Droom

Droom is a digital platform for used automobiles, motorcycles, scooters, and other vehicles. The company is run by cutting-edge data science technology. Droom smoothly guides its consumers in buying and selling vehicles and other goods and services. Droom is India’s largest vehicle platform online, with a massive 80% market share of online automobile transactions. It is also one of the country’s major E-Commerce enterprises.

Verse Innovation

Dailyhunt, the premier vernacular news aggregation platform, is owned by VerSe Innovation. Verse Innovation, based in Bengaluru, is a local language technology platform that now powers two of the most popular Indian applications, Josh and Dailyhunt, with a combined user base of over 300 million. In December 2020, VerSe Innovation raised close to $100 million from a slew of investors, including Google, Microsoft, Falcon Edge’s Alpha Wave Incubation, Sequoia Capital India, Sofina Group, and others, to join India’s coveted unicorn club.

MyGlamm

MyGlamm is a direct-to-consumer (D2C) beauty and cosmetics company that offers a wide selection of items to stylists, beauticians, and others through an e-commerce marketplace. On November 9, 2021, MyGlamm became a unicorn company after raising $150 million in funding from Prosus Ventures and others. MyGlamm was the 34th Indian firm to become a unicorn in 2021, and the 76th Indian company overall to join India’s prestigious unicorn club.

Meesho

Vidit Aatrey and Sanjeev Barnwal, classmates, created Meesho, a renowned Indian social E-commerce startup, in 2015. The company is headquartered in Bengaluru, Karnataka, and it was designated as a Unicorn because it assists small and medium enterprises. The E-commerce platform also helps individuals in establishing their online stores using several social media platforms such as Facebook, Instagram, and Whatsapp. In India, it is estimated that there are 2.6 million resellers. 

The fast paced and flourishing Unicorns are an important part of the Indian economy. The Unicorn startups provide innovative technological solutions and large scale employment across the country. Unicorns could be India’s next best option to revive the pandemic hit economy. 

A Detailed Guide to Help You Find the Right Life Insurance Policy

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Life-Insurance

Death is an inevitable life event, but most of us wish to leave a legacy behind. A significant part of this legacy is a safe future for our loved ones. Needless to say, accidents and mishaps are strong indicators of how fragile human life is, making it important to insure lives. 

This is exactly where you realise the importance of buying a life insurance plan. It acts as a protective cover to safeguard the insured’s loved ones in case of tragic events. However, it is important to know a few things before investing your money in buying the right life insurance policy. 

Keep reading! 

What is a Life Insurance Policy?

A life insurance policy can be defined as a contract between an insurance company and the policyholder. The insurer promises to pay a certain amount in exchange for a premium upon death or after a set period. 

Although the money cannot make up for the loss, it ensures no financial complications for the insured’s dependents. The life insurance policy offers much-needed cover against risks. Besides, it also allows you to grow your savings. 

Features of Life Insurance 

The risk of premature death is always there. Such tragic events not only create emotional havoc but can also affect you financially. 

Now that you’re aware of what life insurance is, take a look at its features.

Issued in the name of Policyholder

A life insurance plan is always issued in the policyholder’s name, an individual who pays the premium towards the policy. 

Usually, there is only a single policyholder for life insurance plans. However, joint insurance life plans allow more than one policyholder. 

Flexible Payment of Premium 

As already said, you must pay a premium to the insurance service provider in exchange for life cover. You can also select the frequency of premium payments. 

For example, you can choose to pay the premium as a lump sum amount or pay them at recurrent intervals, such as monthly, quarterly or yearly. 

Option to Assign Nominees

A nominee is an individual assigned by the policyholder to receive the financial benefits in case of the insured’s demise. Usually, the policyholder needs to assign nominees at the time of purchase of a life insurance policy. 

But you can also choose the nominee in between the tenure. Besides, you have the option to switch the nominee at any point of the tenure. 

Pay Out on Maturity or Demise

Another significant feature of life insurance is that the insurance provider pays the sum only under two incidents – upon the maturity of life insurance plan or death. 

When the insurer pays the sum to the nominee in case of the policyholder’s death, it is called a death benefit. When the pay-out is made upon maturity, it is called maturity benefit. 

Benefits of Life Insurance 

Before you buy a life insurance policy or consider getting group life insurance, take a look at the top benefits of the same. 

A Detailed Guide to Help You Find the Right Life Insurance Policy

Death Benefit 

A life insurance policy allows individuals to safeguard the financial future of their loved ones in case of untimely demise. 

The insurer pays the sum assured along with the bonus to the bereaved family. Life insurance is also beneficial for people with reducing income and advancing age. 

Investment Benefit 

A life insurance scheme yields better returns than other investment options. Most life insurance plans offer bonuses that no other scheme can provide. Most importantly, money invested in life insurance is safe and free from risks. 

Tax Benefit 

As per section 80C of income tax, life insurance is a great option for a tax deduction. Under this section of income tax, the investment made under certain instruments offers a tax rebate. A life insurance plan is one such instrument eligible for a tax deduction. 

Riders 

Riders include additional benefits that can be added to an insurance policy. These allow you to increase insurance coverage. Riders help cover risk beyond the scope of the primary life insurance policy. 

These may cover personal accidents, critical illnesses, etc. Besides, riders also offer tax benefits, making you eligible for deductions. 

What is the Standard Eligibility to Take a Life Insurance?

Before buying a life insurance plan, it is important to validate that you meet the eligibility criteria. 

While the criteria vary for different policies, below is the standard eligibility criteria.

Medical Examination 

It is mandatory for the insured person to undergo a medical test before buying a life insurance policy. Taking a medical examination informs the insurance company about any medical contingencies. This also affects the premium sum required to be paid by the policyholder. 

Citizenship 

The person taking life insurance should be an Indian citizen. However, NRIs and PIOs can also take life insurance rendered in the country these days. 

Documents 

To complete the application, the policyholder must provide all the documents asked by the insurance service provider. 

Keeping everything stated above in consideration, you’ll be able to find the right life insurance policy to secure the coming times of your loved ones. 

15 successful food tech startups

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delivery man wearing a face mask and riding a bicycle
Photo by Norma Mortenson on Pexels.com

The food business is enormous, ranking sixth in the world. Around 70% of total sales in this area are generated by retail startups. The food and retail business are worth $ 828.92 billion. The rise and development of verticals like food and grocery delivery, personal chefs, box delivery, and on-demand meals, are a few of the reasons why the food-tech business is growing at a rapid pace. There is a slew of successful food-tech firms operating across the world right now, as well as a slew of new and potential ones.

We’ve compiled a list of some of the most successful food-tech startups in this article.

food tech startups
Startup Digital Device Tablet Concept

Zomato

Zomato is an online and mobile app for restaurant discovery, ordering, pick-up, and table booking located in Gurgaon. Deepinder Goyal and Pankaj Chaddah created Zomato in 2008. It is an Indian restaurant search and discovery service that now works in 24 countries and allows you to search from over a million restaurants around the world. The app and website also feature restaurant information and reviews, as well as the ability for users to upload images of the menu items they order as well as images of the establishment itself.

Zomato has also introduced a white-label platform that allows restaurants to construct their applications with unique features and combine them with Zomato’s “order and analytical” service. It also performed admirably during the pandemic. Glade Brook Capital, Ant Financial, and VY Capital are among the investors who have contributed $673 million to the firm.

Swiggy

Swiggy is a Bangalore-based food ordering and delivery company that also offers restaurant foodservice solutions. In 2014, the trio of Sriharsha Majety, Nandan Reddy, and Rahul Jaimini established Swiggy. Swiggy’s CEO is Vishal Bhatia. They have a reputation for delivering meals and desserts from restaurants in under 40 minutes. Customers receive deliveries from the company’s smartphone-equipped delivery staff via an app that uses routing algorithms. Customers can also see the progress of their orders in real-time. Swiggy offered free delivery when it first launched. Swiggy now charges Rs. 30 (on average) for delivery, although it also offers free delivery on large orders.

FreshMenu

FreshMenu is a Bangalore-based business that uses the cloud kitchen idea and is a go-to for local meal delivery. It serves freshly prepared food from a variety of cuisines, including oriental, continental, Italian, Mughlai, and other regional specialities. The firm offers a daily menu and delivers freshly made meals to customers’ doorsteps in 45 minutes or less. It runs a network of kitchens throughout the city and owns a delivery fleet.

FreshMenu’s meals are made with the highest quality ingredients, including farm-fresh veggies, dairy, and meat. Daily, it serves roughly 12000 orders, with an average ticket amount of INR 320.

Faasos

Faasos Food Services Pvt. Ltd. is a food startup based in Pune. Jaydeep Barman and Kallol Banerjee established Faasos in 2011. It’s an online meal ordering service that’s presently available in 16 Indian cities and accepts orders through its mobile app and website. Faasos operates based on aggregating numerous restaurant chains and individual eateries to provide a wide range of foods. It was able to strike a balance between scalability and long-term viability.

Faasos processes approximately 18000 orders every day. Behrouz Biriyani, Ovenstory, and Kettle & Eggs are among the company’s brands. It has raised $80 million in capital from investors such as Alteria Capital, Sistema Asia Capital, Evolvence India, and others.

Box8

Box8 is an Indian fast service restaurant chain established in Mumbai. Users can explore numerous product menus and place orders for home delivery through Box8’s online platform. The app runs smoothly on both iOS and Android devices.

The firm has secured $12 million, which will be used to develop technology, grow the workforce, extend market penetration, and create a consistent consumer experience across mobile and web platforms. It has operations in Mumbai, Pune, Bangalore, and Gurgaon at the moment. Trifecta Capital, Mayfield, IIFL Wealth Management, Seed Venture Fund, and 42 other investors are on the list.

Hungerbox

Sandipan Mitra created HungerBox, a B2B food-tech firm, in 2007. The company provides food solutions for corporate clients and is a full-stack B2B and F&B (food and beverage) technology venture. It currently serves over 100 clients across India and continues to wow them with its services daily.

HungerBox is redefining office food and cafeteria management with the support of the city’s best caterers, as well as best-in-class technology, infrastructure, and robust operational processes, all while maintaining food quality and safety. The startup intends to boost the productivity of food businesses (restaurants, delivery startups, and so on) by providing a technology-based approach that allows them to focus just on food. 

Eatfit

Mukesh Bansal, the founder of Cure. fit, launched the company in 2016 in Bangalore. Mukesh is also a Myntra co-founder. Cure.fit is an Indian health and fitness company that provides digital and offline fitness, nutrition, and mental well-being experiences. It aspires to make fitness enjoyable and simple. Cure.fit focuses on preventive healthcare and allows customers to manage their health more effectively through a variety of services.

Eat.fit, a brand of Cure.fit, offers fresh and custom-made salads. It also provides fresh, home-cooked meals that are low in carbohydrates, high in protein, and rich in green veggies. Healthy food is the focus, which includes Indian cuisine, fusion cuisine, salads, and snacks. Kalaari Capital, Accel Partners, and Oaktree Capital Management have invested $170 million in Cure.fit.

MagicPin

MagicPin is an online coupon portal. Diners are rewarded with points and money. Anshoo Sharma and Brij Bhushan launched the company in 2015. MagicPin is available in 16 locations across India, including Delhi, Hyderabad, Chennai, and Pune. The site, which has 1.4 million members, generates Rs. 30 crores in monthly sales for partner food and beverage (F&B) companies including KFC and Hard Rock Café. MagicPin is also looking at two more industries: food and beauty and health.

Diners can receive cashback by uploading a snapshot of their bill along with a selfie with their meal at a MagicPin-partnered restaurant. MagicPin combines data from check-ins, recommendations, and reviews in a live feed-style timeline display to boost user engagement.

Swadhika Foods

Swadhika Foods is a food processing startup based in Chennai, India. It is a leading provider and exporter of frozen IQF fruits and vegetables, as well as frozen ready-to-eat/cook items. Swadhika Foods is APEDA, USFDA, FSSAI, ISO, BRC, and HACCP certified to assure consistency and compliance with international food safety standards. Swadhika Foods has a network of the best partners in the industry to assure a consistent source, production, and quality.

What’s Good

Crave, an aggregator system that makes it easier for chefs to order quality foods from local suppliers gave birth to What’s Good. The goal is to take on big food by bringing together independent growers and small producers with concerned and empowered consumers directly.

The switch to a consumer platform has proven to be a wise decision, especially given the lockdown, as it has allowed stranded people to acquire fresh local products directly from local growers and farms. Customers can shop from a variety of sources at their leisure thanks to the platform’s aggregation of hundreds of suppliers. Customers can order things using the app and pick them up locally or have them delivered. What’s Good may be accessed on the move using a mobile device.

The Kitchen Door

Food businesses can rent commissary and shared commercial kitchen spaces through The Kitchen Door. Chefs, caterers, bakers, food truck drivers, and other food industry pioneers can enter their zip code and The Kitchen Door will display available kitchen spaces in their area. One of the advantages of connecting kitchens with customers is that it lowers the entry barrier for cash-strapped businesses, allowing them to pursue their goals without the inconvenience of hiring their kitchen. Meanwhile, avoiding the dangers and impracticality of deviating from the rules by attempting it at home. The amount of available commercial kitchen facilities for rent, as well as new concepts wishing to launch their culinary enterprises, has increased significantly in recent months.

Hungry

Hungry offers a cost-effective solution to get excellent chef-prepared meals delivered to your door. The app connects renowned chefs directly with hungry customers, allowing caterers and personal chefs — who have been hit hard by the cancellation of so many parties, weddings, and other regular gigs this summer – to connect with hungry families.

Platforms like Hungry are likely to play a defining role in shaping how we get high-quality meals in the future, as well as give a new route for independent cooks and caterers to make a living in a world where social distancing is the norm. The Hungry team was able to make substantial pivots to their business model to meet the concerns of the day after closing a funding round just before Covid-19.

Lunchbox

Lunchbox bills itself as a restaurant’s all-in-one ordering system. The platform assists restaurants in establishing digital ordering systems using branded applications, websites, kiosk interfaces, and other means. The system has built-in marketing capabilities to help increase conversions and optimise with analytics, and it interfaces with all of the major delivery partners and POS systems. The key advantage for restaurants is the ease with which they can set up and enter product data into a single system.

Lunchbox developed two new solutions in response to the pandemic to assist restaurants in pivoting.

Waitr

Waitr, founded in Louisiana, aspires to be the delivery system with a conscience. This method has taken Waitr from significant losses at the start of the year to a major turnaround at a time when faith in large delivery platforms is low and people are looking locally to see how they can support businesses and improve their communities.

Carl Grimstad, the company’s CEO and Chairman, reveals that as the Covid-19 outbreak expanded across the country, they received fewer orders in mid-March. “Orders began to rebound near the end of March, and have continued to climb in April,” he says.

A community-focused delivery model may be exactly what people are asking for as distancing measures become the new normal.

Bitesquad

Bitesquad is similar to Waitr in that it partners with independent eateries to provide a higher-quality experience. The hot food and groceries platform was developed by restaurant industry veterans who recognised a better way of doing things in Minneapolis’ restaurant sector.

The focus is on providing a convenient, high-quality service for customers and maintaining the reputation of restaurant partners without hurting them with margin-squeezing fees, from preserving the dignity of drivers to ensuring food arrives in tip-top shape.

The food-tech industry is developing and evolving at the same time, as consumers strive for a healthier lifestyle. In India, substantial transformation and growth in the number of food-tech companies are expected in the coming years. Please leave a comment if you know of any more great food-tech startups in India that should be included on this list.

Top 25 Most Useful Inventions To Mankind

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Inventions

There have been a lot of inventions till now and many more are still on the table. However, there have been a lot of most useful inventions that have proved to be a boon to mankind. So, here is a list of some most useful inventions till date.

Some Most Useful Inventions

When we talk about incredible and most useful inventions, there are many. There is a huge number of inventions that one cannot count. From generations to generations, there are a lot of people constantly working on things to make our lives better. In every field, we get a profound number of inventions, may it be in the field of medical science, engineering or at home. So, here is a list of such innovations that not only benefited them, but also to everyone. 

Washing Machine

Washing machine has become one of the most useful inventions since last decade. Not only does it wash clothes properly, but the labor from washing is also prevented.

Television

Who doesn’t have a TV at their home ? Television has become an integral part of our lives. Moreover, it is an invention that brings everyone together.

Dry Iron

Can you imagine someone walking to an important event with wrinkled clothes ? If not, then trust me, dry iron is one of the best and most useful inventions.

Refrigerator

Refrigerator is something that keeps food items fresh and makes them last long. Nowadays, every household has a refrigerator, which is very useful.

Vehicle

The best way for locomotion within city or intercity vehicles is definitely one of the most useful inventions of mankind. For instance, bus, car, cycle, auto, etc. fall under this category.

Fan

A common thing found in almost every home, is a fan which has proven to be one of the greatest and most useful inventions in the world.

Telephone

Who doesn’t want to stay in touch ? Telephone is such an invention that makes distances closer than they appear, which brings people closer no matter where they are.

Light Bulb

One of the powerful and most useful inventions that helped us get through the darkness and brought light in our lives is an electric bulb. 

Electric Kettle

Electric kettle is undoubtedly a marvelous creation for mankind. Are you someone who is afraid of using a gas stove ? If so, then this product is for you. With just a click, you can make your tea or boil water with this.

Vaccination

Edward Jenner was the father of vaccination. It made it easy for doctors to treat patients. Furthermore, vaccination is now available for lots of diseases and it builds immunity against the virus from entering our body.

Computer

We can never thank Charles Babbage for his incredible invention of the computer. There are plenty of activities that we can perform on a computer. From arithmetic calculations to logical operations, it can perform them all.

Printing Press

Printing press is indeed an amazing invention as it saves time and labor. Earlier, people were bound to write thousands of papers, leading to immense manpower. Now, one can get multiple copies of something with just a button click.

Compass

Are you someone who feels lost while going trekking or on a road trip with your friends ? If so, then you should definitely get a compass. A compass is a useful invention to let us know the directions accurately.

Internet

The Internet made everything easy and brought the world closer. Nowadays, distances between people don’t really matter as long as they are able to text, call or video call each other whenever they feel like doing.

Smartphone

Smartphones are very useful in the present era. The last decade has seen a wide transition of smartphones, yet they are as important as anything else.

Optical Lenses

In earlier times, people used to face a lot of problems with blurry vision. But after some time, optical lenses came to light and it is still one of the most useful inventions.

Paper

A prominent thing used by almost everybody, paper is one of the greatest and most useful inventions for the planet. If it was not there, then writing wouldn’t have been possible.

Microscope

What is the instrument used to see the minute creatures of our planet ? Well, it’s none other than a microscope. The name itself says that it is used to observe the activity of microorganisms.

Calculator

Ever since calculators came to light, there is not even a single workplace where it is present for performing necessary calculations. Undoubtedly, it is a boon to mankind.

Clock

In past times, people got to know about time using sun shadows, positions and directions. Yet it wasn’t always accurate because of clouds and weather changes. But now, the clock is accurate and tells time properly.

Thermometer

Thermometer surely deserves a position in the list of top most useful inventions. And its contribution to medical science is commendable and irreplaceable.

Weighing Scale

Weighing scale is a unique invention as it used to be difficult for people to weigh and measure the mass and weight of objects, and of course themselves as well.

Sewing Machine

Sewing machine is a powerful invention. It wasn’t always easy to make clothes by sewing with hands. Thousands of people would accomodate for one piece. 

Synthetic Dye

In earlier days, people used to dye clothes using natural sources. But after the invention of synthetic dye, the natural ones aren’t exploited much and are useful everywhere.

Polyester 

Last but not the least, polyester has been one of the most useful inventions, especially in the field of fabric industry. Nowadays, lots of clothing pieces are made from this.

The Bottom Line

Inventions are a gateway to a new world. It is a door that leads to new ways or a variety of methodologies of doing or achieving something. Moreover, the aim of inventing plenty of things is only one- to make life easy and save time. Hence, it is good if we embrace the changes that these inventions bring in our lives, to make it worth the meaning.

15 Best EdTech Platforms

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man in gray crew neck t shirt and blue denim jeans sitting on white couch using
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Do you imagine a classroom full of teenagers engrossed in their tablets, possibly dissecting cyber-bots, when you think of digital education? Without a doubt, this occurs, but Edtech extends beyond K-12 classroom engagement tools and is becoming an increasingly important part of the educational experience.

The Edtech industry, which is still expanding and evolving, comprises any technology that helps children and adults learn. This includes teacher-friendly classroom evaluation tools, education-specific fundraising sites, and reader-adaptive ebooks, among other things.

EdTech refers to hardware and software designed to improve student learning outcomes by enhancing teacher-led learning in classrooms. It has the potential to tailor a curriculum to a student’s skill level by introducing and reinforcing new knowledge at a speed that the student can handle.

Education technology, or EdTech, refers to new technological implementations in the classroom. EdTech offers benefits such as in-class tablets, interactive sessions and whiteboards, online study material, and MOOCs.

EdTech aims to improve student results, promote individualised education, and relieve instructors of their instructional responsibilities.

While many people applaud the use of technology in the classroom, others are concerned that it is impersonal and can lead to data collecting and tracking of both students and teachers.

Here are our top picks of EdTech platforms:

Great minds

What it does: Great Minds strives to provide a profound grasp of the world through content-rich courses as a knowledge company. Each Great Minds course, from math to English, incorporates real-world contexts and core skill development. Thanks to Great Minds’ comprehensive approach, teachers and students can form stronger connections to things that go beyond remembering facts.

BrainPOP

What it does: BrainPOP is bringing a more entertaining approach to the classroom to help youngsters better engage with the subjects they’re learning. Students can participate in interactive games, films, and activities to learn more about a topic. Kids can study a variety of paths, from arithmetic to music, while honing their social skills. As a result of BrainPOP’s technologies, learning becomes considerably more engaging and comprehensive.

Outschool

What it does: Outschool connects youngsters to a simple online platform to create a passion for learning in them at a young age. Students ages 3 to 18 can take a variety of lessons at the company, which cater to a wide range of interests. Students can also take advantage of small group and one-on-one sessions, ensuring that they receive the time and attention they require to learn the content.

TutorMe

What it does: TutorMe gives students who need help outside of the classroom online access to a network of professionals. TutorMe assists in a wide range of areas, from computer science and engineering to English and ethnic studies. TutorMe connects with public schools and libraries for an optimal learning experience, making their services available 24 hours a day, seven days a week.

Udacity

What it does: Udacity is an online platform that allows job searchers to obtain job-ready skills that will help them land the job of their dreams. The platform provides people with essential, in-demand skills such as artificial intelligence, cloud computing, product management, data science, cybersecurity, and more.

Masterclass

What it does: MasterClass is a virtual learning platform that allows customers to attend online lessons from world-renowned professionals in their field. Masterclass has instructors in fields ranging from cooking to literature, music, athletics, filmmaking, and more, like Stephen Curry, Gordon Ramsey, and Annie Leibovitz, who may impart unique insights gained only from achieving life’s greatest achievements.

A Cloud Guru

What it does: A Cloud Guru is a digital learning startup that provides engineers and engineers-in-training with online cloud computing courses. A Cloud Guru’s platform offers courses spanning from the fundamentals of Cloud-focused coding to AWS certifications, allowing students to study in a more engaging atmosphere than traditional online education techniques.

Byju’s

What it does: Byju’s is the best EdTech company that offers personalized learning programmes. Their goal is to make learning more enjoyable for students through their interactions and 3D learning classes. You may study from India’s best teachers and improve your skills on Byju’s. They gained an advantage by reinventing their curriculum to suit pupils studying from home and making their app user-friendly. They began with Science and Math lessons for middle school students, but have now extended to include additional target audiences.

Henry Harvin Education

What it does: Henry Harvin Education is one of the best and most well-known professional development firms that focus on creating value. Its mission is to change individual growth by providing exceptional training and services. They have over 100 courses available in both offline and online formats. They hire the top trainers in the field, and their course curriculum is specifically designed to meet the needs of today’s labour market.

Vedantu

What it does: Vedantu is an educational technology platform where teachers give students online tutoring. It is an online learning system that uses interactive live sessions, doubt-clearing sessions, and tailored teaching patterns to help students understand subjects properly. 

Whitehat Education

What it does: Whitehat Education is one of the most popular EdTech platforms for children on the globe. They assist children in learning logic, structure, and algorithmic thinking for them to construct websites and apps. You will learn coding from experts. 

Masai School

What it does: Masai School is an ed-tech startup that offers two alternative coding programmes, one for complete beginners and the other for seasoned code professionals. Masai school uses an income-sharing agreement approach, which means you can learn for free and only pay after you find a job that pays at least 5LPA.

Practically

What it does: Practically is an EdTech firm based in Hyderabad that teaches through interactive approaches like simulations, augmented reality, and 3D films. practically is a self-learning programme that makes learning more enjoyable, interactive, and fun. This app is intended for kids in grades 6 through 12.

Panorama Education

What it does: Panorama Education, a data analytics firm, specialises in surveys that assess school environment, teacher engagement, student happiness, and other factors in K-12 settings. The team creates and administers surveys (which can be completed securely on a mobile device). The organisation then assists the over 11,000 schools that use its services in analysing and acting on the data they have gathered.

DreamBox Learning

What it does: Dreambox Learning’s adaptive K-8 math programme seeks to make math fun and accessible. Their software monitors students’ problem-solving methods, constantly re-sequencing issues and adjusting difficulty levels based on student achievement. Meanwhile, the drudgery of long division is alleviated by bright images, lively sound design, and other game-like features.

The major goal of Ed-tech startups is to make education more accessible, creative, and affordable for everyone.

FAQ on Top EdTech Platforms

Q: What are EdTech Platforms? A: EdTech platforms are digital environments that facilitate learning and education, often incorporating interactive and personalized elements.

Q: Can these platforms be used for professional development? A: Yes, many of these platforms offer courses and tools for professional skill development and career advancement.

Q: Are these platforms suitable for all age groups? A: Yes, they cater to a wide range of age groups, from young learners to adults.

Q: Do these platforms offer personalized learning experiences? A: Many of them do, with features like adaptive learning paths and personalized tutoring.

Q: Are the courses on these platforms accredited? A: Accreditation varies by platform and course. It’s advisable to check each platform for specific accreditation details.

Q: Can I access these platforms from anywhere? A: Most of these platforms are accessible online, allowing for learning from virtually anywhere with an internet connection.

Q: Do these platforms offer free courses? A: Some platforms offer free courses or trials, while others may require payment for full access.

Advertising Career: Top Colleges, Scope and Job Prospects

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photo of discount sign
Photo by Artem Beliaikin on Pexels.com

Advertising is the art of conveying a message to the masses. Advertisements generally persuade people about commercial products, services and even draw attention towards social issues. Advertising is one of the chief divisions of any industry that ensures the industry’s competitiveness in the corporate milieu. The Indian advertisement industry is on a roll and is all set to provide quality jobs to thousands of individuals in the next few years.

Advertising is a great way to promote just about anything. It is a popular method opted by companies and brands to market their products/ services. Advertisements help in reaching out to your potential customers through impactful communication. Powerful ad campaigns that manage to leave a lasting impression on people’s minds are considered successful. If it is a field that interests you, pursuing a career in advertising would be a great option. You can find scores of lucrative and high-paying work opportunities in this field.


Advertising is done through newspapers, television, radio, flyers, billboards, websites, social media, and also other platforms. It is a big industry and also attracts huge revenue from different sectors. Lately, a new form of advertising has gained immense popularity. It is digital advertising, and also with increasing internet penetration, it is snowballing. It is all about advertising on digital platforms like websites and social media.

Scope of Advertising in India

The advertising industry in India was valued at 564 billion INR. It is predicted to grow to a market size of 700 billion INR by the end of 2022. It is growing exponentially, and also thanks to rapid digitalization, the industry is expected to grow more in the coming years.
There are immense job opportunities in this industry.

It offers numerous jobs to fresh graduates every year. As per your area of interest and also skillsets, you can take up a job in advertising and have a flourishing career in advertising in India. To get into a specific department of an advertisement agency, you could choose from the following courses:

  1. Client Servicing: A postgraduate diploma or an MBA in marketing
  2. Studio: Course in commercial art or fine arts (BFA or MFA)
  3. Media: Journalism, Mass Communication or an MBA
  4. Finance: CA, ICWA, MBA (Finance)
  5. Films: Specialisation in audiovisuals
  6. Production: A course in printing and pre-press processes.
    The best way to get into this field after a course is to get on-the-job training. All good institutions offer internships as part of the curriculum.

Depending on your skills, you can choose any of the job roles. For instance, if you’re good at creating advertising messages, you can opt for copywriting. Similarly, if you are great at client servicing, you can go for account management.

Advertising Career: Top Colleges, Scope and Job Prospects

Also Read

Is Advertising the right career for me?

Advertising

If you are enthusiastic, naturally driven, creative, optimistic, and can multi-task then advertising is the best career option for you. People skills are a vital requirement for this career as it makes one understand what a client needs and also help in effective decision making. An institution running advertising related courses can help train and develop students to pick up traits such as:

  1. Effective communication
  2. Presentation and management
  3. Team and leadership skills
  4. Stress and pressure management
  5. Persuasiveness
  6. Confidence
  7. Competitiveness

Various domestic and multinational companies in India certainly need highly qualified and experienced manpower for advertising. However, individual creativity and capability for innovation any day count more than academic degrees in this fast-paced business.

A Career in Advertising: Degrees and Skills

Wondering how to start a career in advertising? The best way would be to get a degree in advertising. Usually, people study advertising as a specialization in their post-graduate program. The minimum eligibility to enroll in these PG courses varies from college to college. A few colleges also offer advertising as a specialization in undergraduate programs.
Skillsets and experience matter more than your qualification in the advertisement industry. Irrespective of your educational degree, you should work on developing skills specific to the area of work that interests you. It is one of those careers involving ideation skills. Here are a few other personality-based skills you must cultivate in yourself apart from the required technical skills:

  • Creativity
  • Patience
  • Ability to think out of the box
  • Power to influence others
  • Time management
  • Ability to persuade
  • Decision making

Top Colleges in India for Advertising

Several colleges offer degrees in advertising in India. It is essential to choose the one that suits your requirements of location, course structure, fees, etc. Most of these institutions have an entrance test to secure admission to the courses. Let’s look at some of the top-ranking colleges that offer courses on advertising in India.

  • Indian Institute of Mass Communication, Delhi
  • MICA – Mudra Institute of Communication Studies, Mumbai and Ahmedabad
  • Xavier Institute of communications, Mumbai
  • R J College, Mumbai University, Mumbai
  • St. Xavier’s College, Kolkata
  • Panjab University (School of communication studies), Chandigarh
  • Symbiosis Institute of Business Management, Pune
  • Calcutta Media Institute (CMI Calcutta), Kolkata
  • Bharatiya Vidya Bhavan, New Delhi, and Mumbai

Job Prospect

Job opportunities in advertising include openings in private ad agencies; advertising departments of private and also public sector companies. Job seekers can also find openings in newspapers, journals, magazines; commercial sections of radio or television; market research organizations, and so on. One can also work as a freelancer.
Advertisement manager, sales manager, public relations director, creative director, copywriter, and marketing communications manager are some of the major job opportunities in this field.

Pay Structure can vary from one agency to another depending on the size and also turnover. Accredited agencies have a large set up while small agencies may have just a handful of employees looking after all the various jobs.

Pay Packages

Salary is generally not a constraint for a suitable candidate in this industry. This will, of course, depend on the individual’s merit, qualifications, and experience. As a beginner, you get to do the basic stuff but experience enables you to negotiate deals.

You can easily get into an agency at the lowest levels but the sheer quality is demanded as you move up the ladder. However, the pay packets get heavier and heavier as the workload and level of experience rises. A beginner in the creative department usually starts with an average monthly salary of 8 to 15 thousand rupees.

International Focus

The global impact of the Indian aptitude concerning the advertising industry is not only being noticed but appreciated worldwide. Indian agencies today handle both national and international assignments. This is primarily because of the reason that the industry offers a host of functions to its clients. Some of the offerings include end-to-end solutions that consist of client media planning, servicing, media buying, pre, and post-campaign analysis, creative conceptualization, market research, marketing, public relations services, and branding. With all these services, there is no looking back for the Indian advertising industry that is all set to win accolades worldwide.

What to do After a Career in Advertising?

After you’ve worked in advertising, you would learn the tricks of the trade. It will help you become a competent and also sought-after marketer. With your experience in the advertising industry, you can become a freelancer, join a start-up, build an advertising-related product, or extend your services as a consultant. It would be all up to you and also your interest. An established career in advertising will help you make money and also gain skills that will open up many more avenues for you.

Conclusion

To make a successful career in advertising and public relations:

  1. Start preparing yourself early.
  2. Study for the entrance exams of top colleges offering advertising courses in India.
  3. Develop personality-based and technical skills that will help you excel in this field.

There is ample scope for talented individuals in the advertising industry in India. Those who are qualified in commercial art have great opportunities. MBAs can also play a significant role in client servicing. The advertising industry always has a perennial demand for creative talent. To succeed in the advertising arena, one has to have proficiency that is accompanied by varied talents.
With a little hard work and also the determination to perform well, you can have a great career in advertising. Since it is also the age of careers in social media, there are ample work opportunities for skilled individuals, and you should make the most of it.

Art Restoration: Complete Guide to an Aesthetic Career

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Art Restoration

Art enjoys quite a momentous position, in our lives and our hearts. Maybe, it’s because it has stood the testimony of time itself. Marking the earliest-known human civilization, and etching history ever since, art has helped us identify our lineage, understand our religion, and to this day, makes for a critical base for our social system in general and our lives in particular. For enthusiasts, who vividly understand what art is, and yes, it’s not a ‘few strokes of paint on a canvas, art offers unparalleled potential in its many career options. One such glamorous, multifaceted career is that of Art Restoration & Conservation.

Art is a skein running through time; the closest thing we have to a window into the past. Great men and women once stood upon this plane and created masterpieces over hours of painstaking diligence and with the use of immeasurable talent. The evolution of artistic styles over centuries, the solemnity that standing in the presence of a beautifully made sculpture or a painting from the past evokes; these are things that both art connoisseurs and novices share. 

To most artists, creation is the foremost route of expression. However, an increasing number are now finding joy in art restoration and conservation; a process that restores old and fading masterpieces to the zenith of their former glory and preserves them. At some of the best colleges in India for fine arts and around the world, a growing majority of students inclined towards art seem intrigued by art restoration. What does it entail? And how does one go about turning their passion into a career?

What is Art Restoration All About?

With artifacts in museums and outside ranging from centuries to millennia in age, the elements they are exposed to exact a toll on their appearance. While they might look pristine on the surface, paintings often develop cracks and creases over the years, sculptures are prone to having vulnerable points that can snowball into major damage if left unchecked, and manuscripts require delicate handling to protect them from light, humidity, or chemical damage. This is where art conservators come in. Aiming to restore a piece of art or prevent damage to it in the future requires an understanding of the science behind what could potentially degrade the artwork. 

Duties

  • Assess the condition of artwork or other artifacts, to restore and reassemble them, including designing and fabricating any missing parts to bring back their original look.
  • Create detailed records on completed as well as ongoing operations, with information such as the current condition of artifacts, restoration techniques utilized, options offered for treatment, etc.
  • Stay up to date on their knowledge of architecture and art history, to be able to implement the best possible restoration techniques with an aesthetic awareness.
  • Estimate and share the cost of restoring an artwork with clients, as well as the timeline possible. 

Prominent Examples of Art Restoration in India and Abroad

Art Restoration

At the Indian National Trust for Art and Cultural Heritage, or INTACH as it is commonly known, art restoration occurs across the country on a much larger magnitude than just individual artworks. To give you a sense of scale, their recent projects encompassed the restoration of a defunct boat repair workshop in Cuttack and conversion into a maritime museum reflecting the rituals and trade of the time. They also oversaw the scrubbing of gaudy enamel paints (which were later additions) from a temple in Mandi to reveal the original vision of the makers and unearth previously hidden carvings.

With India being one of the wealthiest countries in the world from a cultural perspective, and possessing art spanning many diverse eras, there is a repository of untouched artworks that need attention. INTACH and other restoration houses across the country face an uphill task to document, restore and protect them from further exposure to contaminants. When it all comes together, art restoration is a magnificent sight to behold.

Art Restoration Programs

To pursue art restoration and conservation professionally, one must have an undergraduate degree (with a decently well overall performance) in archaeology/ medieval history/ ancient history or world history. Some universities offer specialized studies in art restoration. Some of them are:

One should also be able to back academic degrees with deep insights into art ideology, artists, cultural amalgamations, abstracts, and schools of thought.

It is highly recommended that one goes forward with on-ground projects, training, and apprenticeships, to attain great learnings and experience that will help them acquire credibility.

The Opportunities

Much of the art restoration and conservation in the country takes place at National Museum Centers (Lucknow, New Delhi & Kolkata) and at INTACH Art Conservation Centre, which also lends its services to private art collectors and connoisseurs.
Art Restoration & Conservation has always been perceived as an ultra-unconventional career choice, and hence only a handful of youngsters take it up.


However, with the Indian art industry gaining worldwide acclaim, a lot of students have started showing an inclination towards the subjects. There’s also been an increase in the number of art galleries in the country and the demand for art restorers and art conservers. The work profile offers major travel opportunities, in the search and conservation of artifacts.

Day In The Life

You can have a varying workload as an art restorer. On an average day, you can expect to continue working on art restoration projects such as cleaning textiles, pottery, furniture, and other materials using solvents, solutions, and polishes. Some assignments can be restoring precious documents, metals, artwork, books, and paintings. Besides working on the specific artifacts themselves, art restorers work with museums to address the type of preservation techniques required to maximize their lifespan, e.g. controlling humidity and temperature, placing registration numbers on artwork for records, supervising other staff or team members on handling and storing the objects in the rightful place.

Work Schedule

The work schedule of an art restorer depends on the type of job they are involved with. If you gain a full-time role, you can expect to work around 40 hours per week at regular office hours in a comfortable environment. If there is an artwork to be restored at an on-site location, you may occasionally travel to museums, libraries, university campuses, and art institutes as required.

Also Read

Art Restoration Career Prospects

Art Restoration

There are many opportunities to grow in a lucrative career sector like art restoration. If you prefer working with a cultural institution as a professional artist, then you can gain bigger projects over time through the right experience and education. Many experienced art restorers gain the opportunity to be a part of an art institute or museum’s full-time staff, with responsibilities such as taking charge of a collection of art and using the latest technology like X-ray Fluorescence Spectrometer to conserve collections of artwork.

With an established reputation, art restorers often take on prized paintings owned by private collectors or work on historically significant murals and mosaics on-site. Other coveted work includes repairing damaged ceramics from different periods and cleaning or restoring paintings at galleries or museums.

Conclusion

“Art is the signature of Civilizations”. The land which has witnessed the Harappan civilization, where the Mughals ruled for over a century, where numerous battles have been fought, won, and lost, the land which has a legacy of its own, calls for someone to uncover a thousand untold stories through its art and architecture.

Now that we are ushering into an era where we identify ourselves proudly with our legacy, the day is not far when art conservation and restoration will become one of our top priorities.

A career in art restoration is an unorthodox but intriguing choice for those interested in artistic pursuits and in stabilizing a relic so that future generations may experience it firsthand. This blog serves as a brief overview of the steps one must take to become an art conservator/restorer.

How to dress in an interview

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interview

A job interview is your opportunity to start something new and exciting. First impressions are important for a job interview. It is crucial for your employer to see you as an employee with potential. And what’s the most essential part of your interview? Yes, you guessed it, dressing right for the opportunity.

Now that you have landed an interview with your favorite firm, it’s time to dress up. Are you prepared to make a long-lasting impression? It’s always a good idea to have something neutral in your wardrobe. That way, you won’t have to rush at the last minute to find an agreeable outfit.

The most important thing to remember while dressing up for an interview is that you should look professional. It is essential for you to look professional and neat, no matter what job you are applying for.

No matter if you are a woman, or a man, or a teenager, we have got you covered. If you’re a woman who has landed an interview at your favorite publishing house or a corporate firm, and needs some styling tips, check out some of our ideas dress in an interview.

Go for a navy blue blazer for unlimited options

dress in an interview
blue blazer classic suit hanging on a wooden ladder

A navy blue blazer with a white blouse is an effortless option for your business interview. The getup is simple, elegant, and extremely versatile. A navy blue blazer is a great choice to ramp up your interview wardrobe. Not only can you put on your blazer on several occasions, but it also works smoothly with different outfits.

Blazer, button-down shirt and khaki pants

You can never go wrong with blue and khakis. A navy blue blazer paired with a simple white blouse or a button-down shirt can be a signature look. It’s a versatile ensemble that you can wear with different shades of khaki pants or a khaki skirt. You can go for shades like tarnished gold, camel, Boston cream or briar patch.

Dress pants for chic look

Nothing screams professionalism more than dress pants. So grab a pair of blue, black, gray or olive green pants. Pair it with a white shirt or a matching khaki shirt for an effortless chic look. A khaki shirt is definitely a good addition to your business wardrobe. Like the blazer, you can pair your khaki shirt with dress pants, palazzo or skirt, depending on the occasion.

Be fearless with button-down shirts

You can never look boring with button-down shirts. Solid colors or intricate floral patterns, you have endless options. You can go for hues of blue, pink, maroon, black or green for a neat look. You can also experiment with fabrics, like cotton, sheer silk, chiffon or linen. Furthermore, you can also layer it with a thin camisole. Experimenting with shirts works well, as it’s more interesting than your same-old colors.

Gussy up your sweater and dress pants

A pair of classic black dress pants or slacks is a must for any career lady. It is also an essential part of any women’s professional wardrobe. Don’t think twice before investing in a pair of quality black dress pants. Go for pants that fit well. You can pair your pants with a solid coffee color sweater or a solid green pullover.

Dress it up with formal dresses

Dresses are also a good go to option for interviews. But, make sure you go for dresses with appropriate neckline and hemline. Short dresses with slim fit might not be a great idea though. Go for bright-colored dresses that cover you appropriately. All you need after this is a pair of black or beige heels to finish off your looks.

For men also, we have attire options. Go with these options to make the best impression on your interview day.

Go for a single-breasted, two-piece suits

Dark colors never go out of fashion. Dark shades of blue, green, or gray can be worn all around the year on different occasions. Choose a suit of a solid color with small pinstripes for a classic interview look.

White or light colored dress shirts for formal look

White colored shirt or shirt of pastel shades for a formal look. Choose a plain, conservative tie for a neat look. Don’t go for bow ties or busy, bold patterns.

Wear spotless shoes

“Shoes are like makeup for the feet.” Opt for dark polished shoes. Shoes free of scratches or stains look professional and sharp. Also, wear matching socks.

If you are a teenager who has worked hard and scored an interview, congratulations! Teenage years are important for your life. Now that we have established all the important points, time to dress up. Don’t worry! We have got you covered.

Button-down shirt and dress pants

No matter your age, dress pants go well for everyone. Pair your plain or checkered dress pants with a button-down shirt of lighter hues.

Blazer and pants

Blazers and pants are all the ultimate outfit to score an interview. When you don’t know what to do, go for a navy blue blazer and lighter pants.

  1. Collared shirts and khakis

Collared shirts look all business and important. When in doubt, grab a white collared shirt and some brown khakis for the signature look.

Colors to avoid during an interview

Colors are lovely, indeed. But you cannot dress up in any color when trying to excel in your interview.

Avoid orange

Orange is the color of sunshine. But it might not look good in your interview wardrobe. Avoid wearing orange to look more professional and sharp.

Avoid brown

Some employers may not like the vibes of earth’s color. Avoid wearing brown during an interview. However, if you wish to wear brown, go for lighter shades.

Avoid red

Wearing red while appearing for an interview may not be a good idea. Red can send unfavorable vibes towards your employer.

Avoid multicolor

Color splash or multicolored outfits are definitely not a great choice. Avoid wearing multi-colored outfits to look more neat and sharp.

Also read
How To Write Professional Emails
Top 15 Most-Common Interview Questions and their Answers
Most Common Questions asked during a Job Interview

Right accessories for a job interview

Resume

Your resume should be your go-to accessory. Carry your resume and all the required documents in a briefcase or a smart bag.

Cover your tattoos

Make sure your tattoos are covered. Tattoos may look cool but look unprofessional. Also, make sure to remove any piercings.

Non- dangling earrings

If you wear earrings, go for small, minimalist earrings. Minimalist gold or diamond earrings give professional vibes. Try to wear as little jewelry as you can.

Wear a watch

Watches don’t only tell time but look professional. Wear a watch with neutral colored belts to look more neat. Avoid loud decorated watches during an interview.

What Not to Wear to a Job Interview

Tops with inappropriate cuts

Avoid wearing low-cut tops. Don’t go for revealing tops or tops that are uncomfortable.

No- no to jeans

Jeans might be the greatest invention of this century, but not right for the interviews. Avoid wearing jeans during an interview. Instead, go for formal pants.

Excessive perfume

One should avoid wearing excessive or strong perfume. Also, don’t apply strong scented products before appearing for an interview.

Light makeup is the key

Go for minimal makeup for a more polished look. Avoid heavy makeup. Heavy makeup looks unprofessional and untidy.

Now that you have all the important hacks, go bag your dream jobs

Sport movies that did not get the success they deserved

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sports movie

Sports Movies That Deserve Recognition

Sports movies are a trendy genre that is growing each year. The stories of rags to riches, overcoming all odds, and reaching the top in your sporting career, are all stories that resonate with us. While many of these movies are great, there are many movies that need a sequel and never get it. So here is a list of some of the most underrated sports movies:

Hoop Dreams (1994)

Hoop Dreams, one of the most acclaimed documentaries in film history, tells the story of William Gates (a Chicago teenager) and Arthur Agee (a Chicago native). Their dreams of playing in the NBA are shattered when they discover that their lives have turned against them.

Over five years, Steve James and co-producers Peter Gilbert and Frederick Marx take us to some of Chicago’s most challenging neighborhoods. A young Gates and Agee are first found and recruited to play high school basketball in Westchester, IL (St. Joseph H.S.). Gates grew up in Cabrini-Green, and Agee in West Garfield Park. They both traveled 90 minutes a day by public transport to reach St. Joseph H.S and quickly learned about race relations, socio-economic differences, motion offenses, and zone defenses.

The film is unpredictable, surprising, joyful, heart-wrenching, inspiring, and joyous. It was a favorite of many critics. However, it did not get any Oscar nominations in 1994. It’s a shame, and you should see Hoop Dreams if you haven’t yet; you won’t find a better sports movie experience than this one.

Prefontaine (1997)

To become a long-distance runner, you need to be an exceptional athlete. A young man from Oregon, Steve Prefontaine, was one of the greatest long-distance runners.

Prefontaine’s story includes strong supporting performances by R. Lee Ermey, Oregon’s track & field coach Bill Bowerman, and Ed O’Neill, Oregon’s assistant coach Bill Dellinger. Prefontaine takes the audience on a rollercoaster ride from college to the terrifying Munich Olympics situation in 1972 to a tragic accident that ended the life of a remarkable but largely unheralded figure in American sports history.

Sport movies that did not get the success they deserved

Breaking Away (1979)

The film received significant Oscar recognition and critical praise at its time. However, it has lost its place in today’s top-of-mind great sports films. The heartfelt comedy/drama Breaking Away, released in 1979, deserves to be near the top.

Stoller and his friends skip college to forge their own paths. It’s an exciting ride as they attempt to find their next steps in life. Breaking Away‘s bicycle racing scenes are just as engaging as the moments of falling in love. Stoller’s dialogue with his friends and his parents is hilarious and touching throughout the film. The film’s director Peters Yates captures every bit of Middle American small-town life well, and Steve Teish’s clever script earned him the Oscar for Best Original Screenplay. It’s a beautiful movie on numerous levels.

The Great Santini (1979)

Robert Duvall’s film career spans over 50 years. His Oscar-nominated role in The Great Santini in 1979 as Lt. Colonel Wilbur “Bull,” a decorated Marine pilot who attempts to enforce his strict, disciplinarian methods within his family, is one of his finest.

“Bull” intends to bring out the best of his son and his family, and there are a few scenes in the film that highlight those moments, but “Bull,” who cannot accept losing, is the reason things begin to unravel in his home.

Tin Cup (1996)

Ron Shelton is most well-known for his directing Bull Durham, a box office hit that is still in high demand. However, he also made a great film about golf and brought back his star for this 1996 masterpiece.

Sport movies that did not get the success they deserved

Tin Cup stars Kevin Costner playing Roy McAvoy (or Tin Cup), a natural golfer with little drive in his personal life. McAvoy accepts his life as it is and runs a shabby Texas golf course. He meets Dr. Molly Griswold, a psychologist played with ease by Rene Russo. Molly is looking for golf lessons from McAvoy. He is instantly smitten by her intelligence and beautiful looks. The problem is, Molly is the girlfriend of McAvoy’s long-time nemesis. He is currently one of the top players in the PGA Tour, David Simms.

Tin Cup’s most memorable scene, and one that should also be considered the best golf scene of all time, is McAvoy’s determination to not lie down on the 18th hole. Molly encourages him to continue even when all the odds are stacked against them. McAvoy makes multiple shots, which land on the green but then slowly spin back and end up in the pond. He finally hits it on the 18th…in his twelfth shot.

With so many movies not even making the list, what is your favorite underrated sports movie?