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Dogs: Making Things Better Since Forever

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So, you already know what makes you happy when you are sad or stresses out. Is it a Dog ? Oh! Yes. Dogs can make your rough days so better and they are the ones you can cuddle with any time of the day. Whenever you’re feeling little ‘blah’ ,there they are wagging their tails and trying to make you happy. They are the best of friends.

To make your day a bit more pleasant,here are these little ones trying to cheer you up all over.

1. Hey, are you talking to me ?Dogs: Making Things Better Since Forever

2. Just check your letter box. The fur ball is waiting .Dogs: Making Things Better Since Forever

3. But, let me get some sleep first.Dogs: Making Things Better Since Forever

4. Aye, you look cute.

Dogs: Making Things Better Since Forever

5. But wait, let me cuddle first .Dogs: Making Things Better Since Forever

6. I didn’t eat your paint colours. Dogs: Making Things Better Since Forever

7. Hello. Can you smile ?Dogs: Making Things Better Since Forever

8. Come on ! Let’s go cycling. 

Dogs: Making Things Better Since Forever

9. Are you going somewhere without me ?Dogs: Making Things Better Since Forever

10. Let me see what’s going on outside .Dogs: Making Things Better Since Forever

11. Who is this new doggo here ? Dogs: Making Things Better Since Forever

12. Where you taking us? We’re sleepy.Dogs: Making Things Better Since Forever

My day just got so better. What about yours ?

WHEN YOU DEFINE ”LOVE” AS ”CALCUTT”

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LOVE IS CALCUTTA

WHEN YOU DEFINE ''LOVE'' AS ''CALCUTT''

 

A place with  exceptional​ traits , different cultures, tastes , festival, very down to earth , football lovers and culturally​ prideful​ people stay in Kolkata. People who believe in hours of gossips , taken with few sips of cha ( tea ) and chops ( pakodas )

And when it comes down to beverages , ‘ THE COFFEE HOUSE ’ it is !.

WHEN YOU DEFINE ''LOVE'' AS ''CALCUTT''

 

People in Kolkata are engaged in many types of work but befall , they any how manages to take time out of their busy schedules and jamup at the tea stalls or maybe nowadays in closed coffee shops, but it doesn’t gives the feel of the weather outside especially when it’s the monsoon season. Due to modernization Kolkata is eventually evolving in various aspects, new projects, MNC companies, urbanization , socialization and taking part in clean city contests.

WHEN YOU DEFINE ''LOVE'' AS ''CALCUTT''

 

Kolkata is a home to many bengalis, marwaris, muslims, sikhs, and so does its​ influential nature affects the taste of various culturally diverse people here.

WHEN YOU DEFINE ''LOVE'' AS ''CALCUTT''

No doubt, that bengalis are known as the PETUK-LOKH , they can dive into any dish which seems to be mouth watering, juicy, tasty, spicy. People go crazy over Rabindra Sangeet doesn’t matter how much they’re into Western music taste, kathak bharatnatyam , Sounds of tabla, sitar, tanpura , flute, can still give goosebumps to them, football matches between Mohun Bagan and Kingfisher East Bengal can excite them , doesn’t matter how much milk tea isn’t​ good for health they need it at least 3-4 times in a day , a gala time in the evening with some snacks and tea, three times ( morning, afternoon,night )    of rice ( bhaat ) , dal , veggies , fish ( machli ) or an egg or mutton alternatively. They prefer mutton much than chicken , and doesn’t compromise with their appetite.

WHEN YOU DEFINE ''LOVE'' AS ''CALCUTT''

Founded as an East India Company trading post, it was India’s capital under the British Raj from 1773–1911. Today it’s known for its grand colonial architecture, art galleries and cultural festivals. It’s also home to Mother House, headquarters of the Missionaries of Charity, founded by Mother Teresa, whose tomb is on site. The famous sites are : South Park Street cemetery ,Victoria memorial, Princep Ghat, Fort Williams Stadium, Writer’s Building,Howrah Bridge. Etc.

WHEN YOU DEFINE ''LOVE'' AS ''CALCUTT''

Children here starts preparations for their exams before three days  but for Durga puja their preparations starts from 364 days ahead of puja. Culture,Food tastes not only makes the people of kolkata healthy but the very sporty nature of football, cricket,polo and golf had have made kolkata the enthusiastic ones.

WHEN YOU DEFINE ''LOVE'' AS ''CALCUTT'' WHEN YOU DEFINE ''LOVE'' AS ''CALCUTT''WHEN YOU DEFINE ''LOVE'' AS ''CALCUTT''

 

They have a say ‘ whose start is good , his end is also good ‘ just like a way , a Bengali ‘s apatite is completed with mishti doi ( yougurt ) same as that the people here are sweet as the yogurt , refreshing like a cup of tea, and enthusiastic like a pinch of lemon in phuchka ( golgappa ), probably possible here. The most ever wanted city after London in the early eraand still is ,indeed a city of joy  !

Friend Dosti .Com

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welcome friends
friends makes our life complete

Have you ever wondered what friendship is? We tend to make many friends at many stages of life, and the meaning of friendship keeps changing all through life, and also its meaning varies for person to person, situations to situations & stages to stages. But does it mean really changed?
In kindergarten, your idea of a good friend was the person who let you have the red crayon when all that was left with you was the ugly black one.
In first grade, your idea of a good friend was the person who went to the washroom with you and held your hand as you walked through scary walls.

Image result for friendship
Later in senior school, the idea of a good friend was the person who changed his schedule so you would have someone to sit with at lunch.
At graduation level, your idea of a good friend was the person who was crying on the inside but managed the biggest smile one could give you as they congratulated you for the thing which is predictable for them, and now suddenly become unpredictable.
And then, your idea of a good friend is still the person who holds your hand when you’re scared, helps to fight of those who try to take advantage of you, thinks of you at times when you are not there, and reminds you of what you have forgotten. And also helps you to put your past behinds you, stays with you so that you have confidence and helps you become a better person. And most importantly, loves you.
And the most important aspect of friendship is the friends of social networking sites, where, your idea of a good friend is measured in likes, comments, notes or followers; & no. of friends are like 1000-2000 friends on face-book , the great counting list & we think that still we need something or someone truthful in life?

Image result for friendship No matter where you go or what you become, never forget those who helped you when you needed them most. There’s a never a wrong time to pick up a phone or send a message telling your friends how much you miss them and how much you love them. Friendship is an integral part of our life and we should always maintain it. It brings happiness in life as it always said the most important relation after blood relation is friendship.
One must always be grateful to and love those who have been with one through thick and thin. And to use a cliché, the dictum ‘a friend in need is a friend indeed’ has to be lived in your real life and also supports when sometimes you say that “YOU’RE OKAY” but you want someone to look in your eyes, hug you tight and say, “NO, YOU’RE NOT”.

TOP 10 SHOWS OF DISNEY – 2005-2012

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Show’s of Walt Disney 2005-2012 that are seriously missed !

These shows added the snowflakes in our vaguely childhood life after studies .

The prodigious shows that kids of 2012 era and beyond have no idea what they’ve missed .

 

What we should Know : The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate, headquartered at the Walt Disney Studios in Burbank, California.

 

The most nostalgia feel is the ‘ two pairs of Mickey’s ear , appeared in the corner of the Tv. ’

TOP 10 SHOWS OF DISNEY - 2005-2012

THE FOLLOWING TOP 10 SHOWS AIRING ON WALT DISNEY INDIA :

 

Kya mast hai life :

TOP 10 SHOWS OF DISNEY - 2005-2012

was a 2009–2010 Buena Vista International television series produced for Disney Channel India.It was released on 27 April 2009 after a special behind-the-scenes preview on 25 and 26 April. The first season, which ended on 5 November 2009, focused on the lives of five teen friends: Ragini, Zeeshan (‘Zee’), Zenia, Ritu and Vir.The second season started on 17 April 2010 and ended on 4 July 2010. It airs on Kohinoor TV in Pakistan. The show is the highest rated comedy television mini series of India. It proved a major career break for all stars of the show.

TOP 10 SHOWS OF DISNEY - 2005-2012

Majorly seen SHAHEER SHEIKH (VIR) in Sony television these days , can give you serious heart throbbing  issues .

 

Ishaan : Sapno Ko Awaaz De Original release :15 May ,2010

TOP 10 SHOWS OF DISNEY - 2005-2012

is a show created by Buena Vista International and Red Chillies Idiot Box for Disney Channel India. It is a musical teen drama that focuses on a 15-year-old boy named Ishaan and the choices that he makes between music and his friends .

 

Art attack:

TOP 10 SHOWS OF DISNEY - 2005-2012

The original, best-known series aired on CITV between 15 June 1990 and 26 May 2007, and was presented by one of its creators, Neil Buchanan, throughout. Buchanan also wrote and produced the series, and came up with a majority of the creative ideas.
A new series launched on Disney Junior (UK & Ireland) on 6 June 2011 and was presented by Jassa Ahluwalia. Each show involved Ahluwalia voicing-over footage of an artist producing three works of art, taking the viewer through the various stages of production step by step.

 

The suite life on deck:

TOP 10 SHOWS OF DISNEY - 2005-2012

The Suite Life on Deck is an American sitcom that aired on Disney Channel from September 26, 2008 to May 6, 2011. It is a sequel/spin-off of the Disney Channel Original Series The Suite Life of Zack & Cody. The series follows twin brothers Zack and Cody Martin and hotel heiress London Tipton in a new setting, the SS Tipton, where they attend classes at “Seven Seas High School” and meet Bailey Pickett while Mr. Moseby manages the ship. The ship travels around the world to nations such as Italy, France, Greece, India, Sweden and the United Kingdom where the characters experience different cultures, adventures, and situations.The Suite Life on Deck is an American sitcom that aired on Disney Channel from September 26, 2008 to May 6, 2011. It is a sequel/spin-off of the Disney Channel Original Series The Suite Life of Zack & Cody. The series follows twin brothers Zack and Cody Martin and hotel heiress London Tipton in a new setting, the SS Tipton, where they attend classes at “Seven Seas High School” and meet Bailey Pickett while Mr. Moseby manages the ship. The ship travels around the world to nations such as Italy, France, Greece, India, Sweden and the United Kingdom where the characters experience different cultures, adventures, and situations.

 

Jonas : the jonas brothers

TOP 10 SHOWS OF DISNEY - 2005-2012


Jonas, also known as Jonas L.A., is a Disney Channel Original Series created by Michael Curtis and Roger S. H. Schulman, starring the Jonas Brothers. The pilot was filmed in September 2008,[2] the series premiered on Disney Channel on May 2, 2009, and became available on demand starting on April 25, 2009

 

The Suite Life of Zack & Cody  :

TOP 10 SHOWS OF DISNEY - 2005-2012

is an American sitcom created by Danny Kallis and Jim Geoghan. The series was first broadcast on Disney Channel on March 18, 2005, with 4 million viewers, making it the most successful premiere for Disney Channel in 2005. It was one of their first five shows available on the iTunes Store. The series was nominated for an Emmy Award three times and was nominated for a Nickelodeon Kids’ Choice Award three times. The show was also a long-standing staple of the now defunct ABC Kids Saturday morning block on ABC.

 

Wizard of waverly place :

TOP 10 SHOWS OF DISNEY - 2005-2012

Wizards of Waverly Place is an American fantasy teen sitcom which ran from October 12, 2007 to January 6, 2012 on Disney Channel. The series was created by Todd J. Greenwald, and stars Selena Gomez, David Henrie and Jake T. Austin as three wizard siblings with magical abilities competing to win sole custody of the family powers. Further main cast includes Jennifer Stone, Maria Canals Barrera, and David DeLuise.

 

Road to high school musical 2 :

TOP 10 SHOWS OF DISNEY - 2005-2012

High School Musical 2 is the second film in the High School Musical series. The World Premiere took place on August 14, 2007,at Disneyland, in Anaheim, California. The primary cast, including Zac Efron, Vanessa Hudgens, Ashley Tisdale, Lucas Grabeel, and Corbin Bleu attended the event. The film debuted on television on August 17, 2007, on Disney Channel in the U.S., and on Family in Canada

 

Hannah Montana

TOP 10 SHOWS OF DISNEY - 2005-2012

Hannah Montana, also known as Hannah Montana Forever in its fourth and final season, is an American musical comedy television series created by Michael Poryes, Rich Correll, and Barry O’Brien. It focuses on Miley Stewart (portrayed by Miley Cyrus), who is a teenager living a double life as an average schoolgirl by day and as the famous recording artist Hannah Montana by night. The story follows the daily life of Stewart, her brother, and her friends while also starring Cyrus country singer father Billy Ray Cyrus as her dad.

Vicky and vetaal :

TOP 10 SHOWS OF DISNEY - 2005-2012
Vicky & Vetaal is an Indian children’s comedy series produced by and aired on Disney Channel India (previously known as Jetix). It was launched on 7 October 2006 as the first major original production of the network,[1] and Disney’s first locally produced live action Hindi language series.[ The show was planned to be the first of a string of five local productions due to get released within a year’s span, and has since been followed by Dhoom Machaao Dhoom.[] The series stars Dev Kantawala as Vicky and Vishal Malhotra as Vetaal.

 

The Secret Taboo

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How bizarre it feels when, one day, you wake up and realize that you are no more a girl. You are a woman now. Yes, you start menstruating and the world seems buoyant of you becoming a woman. But, then, it also tells you to keep it a secret from others. They tell you to wrap your sanitary napkins in a newspaper or a black poly bag. But, a day before, they were paying you homage for the same thing. So, Why is there such confusion amongst people regarding our system of biology? Is it a bad thing? Isn’t it just a thing of natural living of a woman?

The Secret Taboo

Well, the world never fails to mystify us in any way. The stereotype exists in every corner of the mankind. Even a thing like menstruation is committed to some kind of stereotypes. The orthodox intrusive view of this biology is that it is ‘impure’. This biology which succour a woman to implant a life inside her womb is considered dirty and profane. It seems that the world itself is pretty confused .It celebrates your onset of womanhood and then hides it. Dear would , can you not have one straight opinion ?

Saloni Chopra, the MTV Girls on Top fame actress has been in news from a while now for strong opinions and her feminist’s views. It is amazing how she has always been so vocal about her strongholds and never shy away from formulating it in front of her fans. In a post, Chopra writes :

The Secret Taboo

“That’s right, it’s just blood. Y’know who gave it more importance than it needs? You. You who celebrated my very 1st menstrual cycle.. said it made me a woman. Then you told me to never discuss it publicly. First, you made me feel proud of becoming, then you made me feel there was something wrong with me. You told me I couldn’t visit holy places.

You conditioned me to love cooking, but you wouldn’t let me, that day. You yelled when I lit the Diya in the mandir that morning. The kids at school laughed at me & my friends didn’t sit next to me, bcos my blue skirt was red. I ate my lunch alone, crying in the washroom. I wasn’t very proud of being a girl that day. Then I grew older & I met boys.. boys that liked me. boys that knew nothing about periods but got disgusted every time a pad fell out of my bag. I couldn’t fathom that women raised such men. My girlfriends always whispered about it.. were they ashamed? My colleagues thought I was being a bitch bcos I was “PMSing” – my boss thought that was just my lame excuse to take a day off. I guess his penis never bled, he didn’t know what it felt like to have his hormones go on a rollercoaster ride every month, yet all they could grasp from it was that period were “yuck” & girls act “crazy” on them. I’m not mad at you cos I’m on my period, I’m mad at you for the ignorant moron you are. You think I’m overreacting when I speak about inequality, then you cringe at the idea of vaginal blood.

You think it’s impure. From you who gave birth to me, to you that wants to marry me, listen carefully – there is nothing about me that is “impure” every month. I’m not the creation of the devil. I’ll have as many conversations about my menstrual cycle as I please, I will cook as many meals as I like & enter as many places of worship as I want to. For those 5 days, maybe you should keep your impure selves out of my kitchen, my temple, my work place & come back when you’re ready to accept my body. I will never, ever accept my tampons wrapped in a newspaper again – there’s a lot more dirt printed in that than a woman’s body could ever produce. And if you try to hush-hush me, I’ll only scream louder. Sincerely, Every. Damn. Girl.”

The Secret Taboo

Well done Saloni. You said everything we were always wanting to say from ever. Thank you for talking about this taboo so fiercely. Hope people get this vibe soon.

FASCINATING LOOK OF FASHION

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#fashion
fashion fade, style is eternal.....

Flowers Fashion is always considered the important part of our life. It has been following from the ancient time, as time passed by, the fashion trends changed. In the olden times, fashion was regarded as the possession for the high class people who party every day. But, as time and thinking of people have changed, the view about fashion also changed.

In today’s world fashion is accepted by people of all class and culture. Fashion is a word, which is recognized by all people of the society. India being a country of various culture and tradition has also accepted fashion in its own way. Fashion designers work hard to fulfill the wish of all people from various backgrounds.

Why fashion is important?

FASCINATING LOOK OF FASHIONFashion and style differ depending on several factors, including culture and traditions. Nearly every culture and religion has its own style of dress which sets it apart from others. Fashion plays an important role in establishing identity, beliefs and thoughts throughout the world.

Fashion also enables people to display personality and personal preferences. It allows people to show off not only dressing style, but provides an opportunity to set trends. Feeling comfortable in certain clothing or fashion pieces also helps to boost confidence and self-esteem, so fashion has a large influence on society in most areas of the world, and trends are usually established through advertising.

Social Role of Fashion

What is the importance of fashion for social life and what role does it play in society? The question is important as we find people often victims of fashion. Fashion promises no utility; it makes no appeal to reason and being a fugitive and transitory deviation has little effect on the major trends of social change yet it has a strong hold over the people. Fashion satisfies two strong demands of social man- the demand for novelty and the demand for conformity. It turns the desire for novelty into social practice and makes novelty the right and proper thing for the group. It is human nature to aspire for distinction. Man does not love by security alone. He yearns for something new for variety and novelty. Fashion satisfies this desire and also succeeds in accommodating this desire to the rule of conformity. Thus fashion satisfies some important desires of man whose satisfaction is necessary for his living in society.

Advantages and Disadvantages of Fashion

Fashion facilitates social change by providing a transitional stage from one custom to another. It tends to modify the rigidity of custom and the belief in its importance. It prepares the mind for a change so that people may not feel a jerk on changing to customs. Maclver writes, “Fashion plays at the surface where resistance is least responding to the social whim of the moment, discovers on this level a compensation for the restraints of custom and habit and routine of life. Through its passing conformities it helps to bridge the greater transitions of the process of social change. Fashion radiates generally from the higher class people the so called prestige owning people. Some film star or a leader sets in motion a new style in dress or recreation which is later picked up by other people. This enhances the prestige of the upper classes and those imitating them.

HEALTHY HABITS MAKES HEALTHY YOU

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Food refers to anything that is eaten to provide energy and keep the body healthy. It forms an important part of many Ghanaian customs and traditions. Whilst some foods are not regarded as food at all by some groups, the same foods are delicacies for others. As a caterer you need to learn about the role food plays in the life of the different people you have to cater for. People need food especially because it keeps them healthy and offer enjoyment. If the food you offer for sale does not do any of the above people may not patronize your services. This is why it is important for you to learn how to make wise food choices and provide the kinds of food your varied customers want.

Image result for healthy food

 

Explanation of food habits

Have you ever traveled away from home for many days? While you were away, did you long for some of the foods you are used to eating back home? If you do, your longing for the home food is the results of the habit you have cultivated around those foods.

When you travel from the East Coast of Ghana to the West, you would notice the various ways in which food commodities are used. maize, for example, is used to make ‘akpele’ by Ewes, Gas would use it for ‘komi’, Efutus would use it for ‘etsew’, Fantes would make ‘ntew’ from it and Ahantas would use it for ‘fomfom’. These corn dishes are eaten with different kinds of sauces and soups depending on who is eating it.

Again, have you observed how people eat their food? Some people use their fingers, others use cutlery and still others use chop sticks. All of these describe the food habits of people. Food Habits is therefore the way in which people select, cook, serve and eat foods that are available to them. Food habits differ from one ethnic group to another and from one country to another. These differences come about because of many influences on people.

Effect of Food Habits on food choice

Having looked at some of the factors that make you form or change your food habits, can you deduce how these food habits affect your food choice?

The food habits you form as a result of nutrition education would normally remain with you for the rest of your life because they are based on facts. These habits would help you make informed food choices which would help you to improve your health. However, habits formed as a results of improvement in economic status would change when the status changes. A poor person who becomes rich would immediately change his eating habits and sometimes food choices become poor as a result.

Food habits and the catering industry

Customers normally buy foods they are familiar with and foods which have appetite appeal, that is, the kinds of food they like and enjoy. To be a successful caterer you always have to consider your customers’ likes and dislikes. You have to consider the times people like to eat their food and how they want the food served to them. The customers’ food habits must be an important consideration otherwise people will not patronize your establishment.

Exposure to Foods

There are innumerable flavors and food combinations. A liking for some flavors or food combinations is easily acceptable, but others must develop or be learned. Sweetness is a universally acceptable flavor, but a taste for salty, savory, spicy, tart, bitter, and hot flavors must be learned. The more a person is exposed to a food—and encouraged to eat it—the greater the chances that the food will be accepted. As the exposure to a food increases, the person becomes more familiar and less fearful of the food, and acceptance may develop. Some persons only eat specific foods and flavor combinations, while others like trying different foods and flavors.

Milk and Honey

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While writing has always been a word play for us, Rupi Kaur decided to mould her own castle through the twist of her own words . Formulating something so beautiful , Milk and Honey gives us a wide view of the nucleus of bizzare feelings, pain ,love and femininity.

Kaur, through her writing and illustrations sent a powerful message to the readers in her book Milk and Honey. The chronicle of intrusive pain and divine love has been arrayed in a very enticing way. The book of poems and prose had been divided into four parts and in a very alluring way.

Some of the lines of Kaur’s poems are so ravishing and relatable that it keeps you going through pages. Here are some of Kaur’s structured and charismatic lines from Milk and Honey:

Milk and Honey

Milk and Honey

Milk and Honey

Milk and Honey

Milk and Honey

Milk and Honey

Milk and Honey

Milk and Honey

Milk and Honey

Milk and Honey

Milk and Honey

Milk and Honey

Milk and Honey

Milk and Honey

Milk and Honey

The division of this saga has been under the keynote of different feelings and different heartache. The turns this book take you to is the most beautiful thing about Milk and Honey.

The Foodporn of a Delhite !

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Being a foodie in this health conscious age is a brawny task. All those with great abs and flat tummies are always appreciated while who gain outmost satisfaction through food are looked down when we can’t hide that line of fat sneaking from our oversized t-shirts. Foodies neither follow the cycle of time nor light .
Delhi has been known for its superlative food and its foodies all over the place. Be it Chandni Chowk or Nehru Place, the deluge of foodies could be perceived at any hour. I remember the time when I came to Delhi for the first time and finding a good noshery was an extremely puzzling task.
So, to save you delhites from this trauma, here’s a list of five restaurants in the North Campus where you could put a hold to your binges.

1.THE BIG YELLOW DOOR: 

The Foodporn of a Delhite !

This cafe has a lot to offer to its peeps. You knock the door and you are served with every luscious food you want to devour. Don’t forget to try their Burgers and shakes too.
Address -H-8B, Vijay Nagar, Opp NDPL. Office, Delhi, 110009.

2. RICOS:

The Foodporn of a Delhite !
This tiny place has a huge variety of cuisine to serve. Also, the atmosphere of the place is a total win win. Count on RICOS for some tempting waffles and blue berry cheesecake .
Address– 2526, First Floor, Above CCD, Hudson Lane, Kingsway Camp, New Delhi, Delhi 110009.

3. Mr. CRUST BAKERS:

The Foodporn of a Delhite !
Located at the bustling area of Vijay Nagar, this place has the food and ambience that could make you forget of the outside crowd snag. Their White sauce pasta and Nutella Crunch shake are the things to dig upon.
Address – Shop No. B 29/B, Vijay Nagar, Opposite Mother Dairy, Delhi, 110009.

4. CHALTE FIRTE:

The Foodporn of a Delhite !
This tiny room could provide you the widest variety of Momos you could ever try. Their speciality in Momos marks it as an off -centre square.
Address– Shop No.32-UB Behind Mc Donalds, Kamla Nagar, New Delhi, Delhi 110007.

5. INDUS FLAVOUR:

The Foodporn of a Delhite !
This place can show you what actually food is. The best vegetarian restaurant in the town has a variety of cordon bleu. Their Dahi ke sholey and actually everything could be the thing you definitely want to bet your money on.
Address-2510, Hudson lane, Kingsway Camp, Near GTB Nagar Metro Station, Gate No 4, Delhi, 110009.

Have a great time exploring the town !

Tech + Community = The abof Approach

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Since its launch in 2015, abof has been capturing a significant market share of the online fashion segment. The Aditya Birla-owned website lists more than 120 brands in its inventory including house brands Van Heusen and Allen Solly. The website also got onto the celebrity ‘brand wagon’ with Shahid Kapoor’s SKULT, a label focused on comfortable and edgy urban-wear.

However, what has been setting the website apart from the rest of the competitors is a focus on creating a fashion eco space that goes beyond the basic display and size chart template, but also adding snippets like fashion tips for each product and customised homepages featuring trends and news. This has not just been a strong content approach, but there has been an integration of technology like AI and virtual reality to enhance the browsing public’s page experience.

Virtual Reality – Bringing the Mall and the Mouse Closer

Fashion is unique. It is that premise on which all the marketing is done, as sites try to sell consumers not just a garment but an image with a story. There lies the biggest challenge for a fashion e-tailer, when it comes to bridging the gaps with physical retail. Unlike electronics or books, each garment needs to keep up to its exclusiveness and has to fit and feel right. This gap will not be filled anytime soon, but efforts are on.

abof’s most technical feature is the recent roll-out of the 3D trial room. Currently available on select items in the clothes for women section, it allows customers to choose avatars, add their own measurements and try on a garment virtually. Opposed to archaic 2D attempts at the same, this feature uses 3D imaging to give a more accurate representation of what a customer would see in the mirror of a real life trial room.

Creating a Community

One of the most repeated statements since the launch of abof is how it approaches the consumer as part of a larger community of fashion enthusiasts. The site has backed it up since then with multiple features that make users pause their shopping, read up on something new and consider a new addition to their lists of things to buy. Integrating AI and the browsing habits of regular customers (or visitors), abof has introduced customised landing pages that use old data to predict user choices. In other words, recommendations, tips and other content is customised and personalised. It remains to be seen how much this new feature will add to actual online shopping conversions.

Post Sales Continuity

Post-sales is the one area where not just online retailers but the entire Indian retail market is not known to earn many points. Consumers in developed global markets rarely have to fret over returns policies as guidelines are strict and ensure efficiency. Along with its endeavour to be a prime fashion portal of a high standard, abof’s 24-hour money back policy also adds a great sense of amicability with the buyer, who may now and then, end up with a wrong or ill-fitting product. Customer experience is a term thrown about too often, but how a site handles the customer’s money is indeed one big indicator of loyalty (or not).

With these three features, abof is covering all its bases by adding a good experience for shoppers who are exploring, those who have chosen something and even those who may want something else.