These days as we all know, everything is getting online. People are using online media to a great extent. Digital media has changed the overlook of society. Every business these days are depending upon the digitization. It is a great way to advertise your goods and services. Traditional ways of marketing are becoming obsolete these days. Many people are switching their careers to digital media marketing. In this article, we will discuss the top 12 reasons to choose digital marketing as a career.
What is digital marketing?
Figure 1 Digital Marketing – Picture credits- Pixabay
“Digital Marketing is the way to promote the goods and services on the internet so that your marketing strategies get fulfilled. For accomplishing this task, digital media and digital platforms are necessary. You can use different social media platforms like Facebook, Twitter, Pinterest, Instagram, Linkedin, and Quora for digital media marketing.
Why Digital Marketing is important these days?
Well, technology is gaining huge success and continuously working for takingthe business to the greatest peaks. Some points you have to consider in terms of digital marketing
- Digital marketing is helpful in brand promotions.
- Marketing is not possible without using online media.
- Digital marketing assists in increasing sales and generate more leads.
- There are great career opportunities in it.
- It helps in alleviating ROI.
- With the help of digital marketing, your company’s ranking gets boost up.
What are the various Job titles in Digital Marketing?
- E-mail marketing executive
- Mobile Marketing specialist
- PPC marketing specialist
- Content Marketing executive
- Affiliate Marketer
- Social Media Marketing manager
How Good is a Digital Marketing job?
You know it is the most searched job these days. If you want to choose a career option, then digital marketing is a great way to kick-start your career. There are a lot of advantages to digital marketing. You get a very good exposure if you choose it as a career.
Reasons for choosing digital marketing as a career
Immense Career Opportunities
There is a large scope in the digital marketing field. It offers you a large number of career opportunities. As every business is getting online, so people are switching their jobs to the digital marketing field. Moreover, in digital marketing, the salary offers to the executive are comparatively very high as compared to other fields. Also in the digital marketing field, you can work very flexibly as a freelancer. You can earn more than 30000 per month in India as a fresher. If you are SEO-Expert than your salary ranges between 40,000 INR-2,40,000 INR.
High Growth Rates Of Digital Market
Digital Marketing aka online marketing is that technology that has no end. According to the statistics, this field will gain more success in the future as well. Now and then there are different career opportunities in this field. You can stick to only one level when you opt for digital marketing as a career. The growth rate will increase by more than 30% in the year 2021.
A Pocket Full Of Money
As is clear from the name, digital marketing job roles are many and it also offers you great career opportunities. Due to this reason, earnings are also more. The digital marketing field is never gone vague. People who are not using digital marketing will shift to it soon as it is the need of the era. Due to widespread popularity and varied job roles, it helps in making a great salary package, even if you are a fresher too.
You Don’t Require High-Fi Degrees For It
You know what you can do digital marketing even after class 12th. In this you can opt for any course online for its certification. You simply need to get proficient in English and Analytics only. This will in turn helps you a lot in establishing your career in the digital marketing field.
Works As Nano-MBA In Itself
A few years back, if one can finish the MBA, then he/she will get a job only. It works as a nano-MBA. Earlier you need to learn BBA and MBA for getting marketing jobs but these days, digital marketing course is complete in itself, you will get great career options after completing a simple digital marketing course. These days, only skill set matters a lot.
There is a plus if you do digital marketing certification after its course. Google provides a lot of certification courses in digital marketing. After doing it, you can put it in your LinkedIn profile. This will in turn on immense career options for you. This way recruiters will contact you.
Liberty To Choose Any Job Role
We have described above the various job profiles. After completing your certification course, you can go for any job profile depending upon your skills. Moreover, you can also switch your career to YouTube Marketing as well. Through YouTube, you can explore Affiliate Marketing as well. This way you can switch to the affiliate marketer profile as well.
Learning Period Is Short
Learning digital marketing is not very tough. There is not any restriction that you have to complete it in 2 years or 3 years. You can complete it in even 3-6 months also. The best part is you can do it with any other work also. This is not much time-consuming. You have to set down at least 1-2 hours daily for learning this.
Start Your Career Without Paying Much
Like other courses MBA and M.Tech, digital marketing course is not very costly. You need to pay very little. Moreover, some courses are freely available. If you are short of money and want to pursue some digital Marketing free certification course, Google is also providing it. Learning digital marketing is pocket-friendly.
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Work According To Your Needs
In case if you are a student and fulfilling your studies side by side, you are not forced to do this job all time. You can even work as a freelancer as well. Some companies happily hired part-time digital marketing experts. So you can do work according to your time settings.
No External Assistance Required
To get a job you have to accomplish various steps and after performing the series of the steps, you can move further. But this is not needed in the digital marketing field. You can easily find any good job depending upon your needs. Simply what you need is proper online courses and certification. Even a free certification works well for this.
Easy To Learn
Digital marketing is not very difficult and typical to learn. You don’t possess any technical skills for digital marketing training. Even a simple knowledge of English and Analytics works for you. So it is not as hectic as learning the subjects of an MBA.
Digital Marketing is very trendy these days. Almost every business has shifted from traditional ways to the digitalization world. In this article, I have discussed the top 10 reasons to choose digital marketing as a career. I hope you have enjoyed the article. Don’t forget to give a like and also you can ask anything through comments. It would be my privilege to assist you.