Usability testing is an essential component of the product development process, as it helps ensure that the product is easy to use and meets the needs of the target audience. Usability testing is an integral part of the conversion rate optimization (CRO) process. CRO is a method of optimizing the website or digital product to increase the percentage of users who take a desired action, such as purchasing or filling out a form. By testing websites, mobile apps, prototypes, wireframes, and software products on the user experience and satisfaction front, you can identify areas of improvement and make data-driven decisions to optimize your product for maximum success.
Usability testing can be a daunting task, but with the right tools, it doesn’t have to be. In this context, we’ve compiled a list of the 15 best usability testing tools, from user testing platforms to user behavior analysis tools. With these 15 best usability testing tools, you can perform user testing and gain valuable insights on how to improve the user experience of your product. Each tool offers unique features and benefits that will help you optimize your user experience and your product for maximum success. Whether you are a designer, developer or product manager, these usability testing tools can help you make data-driven decisions and achieve your usability goals.
Maze is a continuous product discovery platform that provides a variety of capabilities to help product teams collect and consume user feedback. The platform integrates directly with popular design tools such as Adobe XD, Figma, InVision, Marvel and Sketch, allowing you to import existing prototypes and perform in-depth quantitative and qualitative usability testing. Maze’s usability testing solution includes a number of features such as task analysis, multi-path analysis, heat maps, A/B testing, guerrilla testing, wireframe testing and more. You can also use usability test templates to add pre-built questions and tasks to your tests, supplementing your results with additional user feedback. In addition, with Maze, you can run user tests on your prototypes and designs to get feedback on the user experience and identify areas for improvement. The platform also generates an instant usability test report for each test, which you can share with anyone with a link. Maze offers a free plan that allows you to run a usability testing project, and paid plans are available at $25 per user/month, which is certainly an affordable and accessible solution for product teams.
Lookback is an excellent user research platform that offers both mobile and desktop testing options. It is a user experience (UX) screen recording tool that helps designers and product managers see how users interact with their applications. The platform includes a number of features, such as screen recording, real-time chat and user testing tools to help you optimize your user experience. Lookback’s mobile testing option allows you to test your mobile app with real users, capture feedback on user behavior and usage patterns, and gain insights into how your app is used in the real world. The platform’s desktop testing option allows you to conduct
remote user testing and research sessions for your desktop software, web applications and other digital products. Lookback is an excellent solution for companies that want to gain valuable insights into user behavior and preferences. Pricing starts at $99 per month, making it a cost-effective solution for businesses of all sizes. The platform also offers custom pricing for enterprise customers, as well as a free trial version to help you get started with user testing and research.
Hotjar is a user behavior analysis tool that helps you understand how users interact with your website or mobile app. Hotjar’s heat maps allow you to see how users interact with your website or app, which pages they visit and where they click. The session recording feature allows you to record user sessions and see exactly how they navigate your website or app. In addition to these features, Hotjar also offers conversion funnel analysis, which allows you to identify areas of your website that may be causing user drop off, and user feedback forms and surveys, which allow you to collect feedback from your users and get information about their preferences and opinions. Hotjar’s pricing starts at $39 per month, making it a cost-effective solution for businesses of all sizes. The platform also offers customized pricing for large enterprises and corporate clients.
TryMyUI provides access to a global panel of real users who are willing to test your product and provide feedback on their experience. The platform offers a number of features to help you gain insight into the user experience, including heat maps and click streams that allow you to visualize user behavior and identify areas for improvement. Also with TryMyUI, you can create custom test scenarios that mimic real-world user behavior, including specific tasks that users are asked to complete on your website or application. The platform offers flexible pricing options depending on the number of participants you want to test, with prices starting at $99 per participant. The platform also offers a number of enterprise-level features, such as white labeling, custom domain mapping and dedicated account management.
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Crazy Egg, another popular user behavior analyzer that offers features such as heat maps, scroll maps, confetti maps and user recordings, all designed to help you understand user behavior and make data-driven decisions to optimize your website’s performance. In addition to these features, Crazy Egg also offers A/B testing functionality, allowing you to test different variations of your website to see which one performs best. This can help you make data-driven decisions about website design and functionality. The platform offers a 30-day free trial, after which pricing starts at $24 per month for the Basic plan. The Standard plan costs $49 per month, and the Plus plan costs $99 per month. Customized plans for businesses are also available.
UsabilityHub is a usability testing platform that offers several tools for running different types of user tests, such as the five-second test, click test, NavFlow and question test. Each test performs different tasks, such as showing participants a design for five seconds, helping you create clickable prototypes, testing the navigation flow of your website or application, and testing the clarity of your content by presenting users with a question and asking them to answer it, respectively. UsabilityHub’s user testing platform is known for its ease of use and speed, allowing you to set up tests and get results quickly. Its platform is also optimized for mobile testing, making it easy to run tests on different devices. The Basic plan starts at $79 per month and includes an unlimited number of tests and participants. The Professional plan is available for $199 per month and includes additional features such as participant selection and advanced reporting.
Optimal Workshop is a user research platform that offers a suite of usability testing tools such as Treejack, Chalkmark and OptimalSort. Each of these tools performs different tasks, such as testing the searchability and navigational ease of a website’s information architecture, testing the clarity and effectiveness of your website’s design and content by measuring where users click first, and gaining insights into how users sort and group information, respectively. The platform also offers features such as participant engagement, research analysis and reporting. Optimal Workshop plans start at $109 per month for the Solo plan. Team and Organization plans are also available for $199 per month and $499 per month, respectively.
UserZoom is an all-in-one user testing and research platform that provides a variety of testing methods, including moderated and unmoderated remote usability testing, tree testing, card sorting, surveys and more. The platform offers advanced analytics and reporting capabilities, allowing you to gain insight into user behavior and make data-driven decisions. In addition, with UserZoom you can also quickly create and launch tests, recruit participants and analyze results in real time. UserZoom offers customized pricing based on your specific needs and requirements.
User Testing is a remote user testing platform that allows you to test your website, application or prototype with real users. With User Testing, you can create tasks for users to complete while recording their on-screen and audio feedback. The main features of the platform are Remote usability testing, audio and video recordings, task-based testing, user dashboard and analytics. User Testing offers several pricing plans, starting at $49 per participant for its basic plan. The Pro plan costs $129 per participant and includes advanced targeting and testing features. The premium plan is available upon request and includes additional features such as custom reporting and analytics. User Testing also offers a free trial with a user test.
Qualaroo is one of the best cloud-based usability testing tools that allows you to collect real-time feedback from website visitors and app users through targeted surveys, feedback forms and NPS (Net Promoter Score) surveys. But what makes Qualaroo an amazing usability testing tool is the ability to perform prototype testing, allowing you to collect feedback before and after usability testing on your website or mobile app designs. You can get 14 days free trial and prices start at $69 per month.
Loop11 is a cloud-based user testing platform that provides you with tools to create custom tasks for your users, set up a study, and then monitor the results in real time. Loop11’s key features include the ability to create your own tasks, monitor user behavior in real time, generate reports with actionable information, and integrate with a number of analytics tools. Loop11 also allows testing with an unlimited number of participants, making it ideal for large-scale usability testing projects. Loop11 pricing starts at $1,580 per study, with a range of pricing plans available depending on the size and complexity of your project.
Mouseflow is a user behavior analysis tool that allows you to track how users interact with your website through various functions. Mouseflow provides in-depth analysis and insight into your users’ behavior, helping you identify areas of your site that require improvement. The tool also includes conversion funnels, which allow you to track the user journey from start to finish, including obstacles that may be causing abandonment. Mouseflow is available in four different pricing plans, starting at $29 per month for the Starter plan, up to $399 per month for the Pro plan. A free trial version is also available for new users.
A user testing and evaluation tool that includes surveys, feedback widgets, advanced targeting, reporting and analytics. It is designed to help companies make data-driven decisions to improve user experience and customer satisfaction. Usabilla pricing is available upon request, but generally starts at $49 per month and the company offers a free trial or demo to interested users.
Optimizely is an experimentation platform that allows companies to test and optimize their website or app experiences to improve key metrics such as conversion rates, engagement and revenue. The platform’s main features are A/B testing, personalization and analytics. Optimizely offers customized pricing plans based on your specific business needs. You can request a demo or contact their sales team for a quote.
UserZoom is a cloud-based user research and testing platform that provides a set of research tools for creating and conducting user research studies. The main features of the platform are unmoderated remote testing, moderated testing, surveys, card sorting, tree testing, benchmarking, session recording, heatmaps, clickmaps. UserZoom’s pricing plans are available upon request and are based on the size of your organization and the features you need. They offer custom pricing plans for enterprise customers. UserZoom also offers a free trial of their platform.