What is the use of bringing in something that doesn’t reach its users? Marketing is very crucial for any product. The sale of any new idea, invention, or product depends on its customers. People get to know of any new item in town through marketing. This is the use of marketing. Every marketing strategy makers have new ideas to reach their clients. There are various means and techniques to spread information about any particular product or service.
Carousel ads are one such marketing strategy. Those were old times when you used to look at a single image of a new product. With the advancement in technology, creators are enhancing marketing skills too. They have shifted to a new kind of advertising technique that is carousel ads. Carousel ads make use of multiple videos or images in a single advertisement. Makers use multiple numbers of images or videos to attract the viewers. There are multiple ad creator for available in the market. It increases the chance of convincing the clients regarding the product or service. It is a series of visual representations. These ads can be made very creatively thereby increasing the chances of a sale. They convince a larger set of audience. You get to share a larger content at a single go. This is way more interactive than traditional advertising techniques.
Why should your business switch over to carousel ads?
You can well explain your service if you get a bigger room. A product that is clearly explained to the audience has higher chances of a good sale. People stress at knowing the product deeply. They want to know every bit of detail to make sure if the service is of their use or not. Carousel ads give this bigger room to your marketing planners. You have a higher time duration to clearly explain every smallest detail of your product or service. You can fit in text and graphics accordingly. It gets very appealing and reaches a larger audience. The interaction levels of the audience with the product or service increases.
These ads provide you with a platform to show your creativity and convincing skills. You can’t go door to door to convince your targeted audience. That has become an outdated sales strategy. Carousel ads let you sit at your place and spread information to convince your future customers. You increase the chances of your customers approaching you. They can visit the official website of your business to have a broader outlook or to contact you. These ads use multiple pictures at one go so your viewers can have a repeated look on them. They may swipe backwards or forwards to look at the pictures once again. So, it gives you and your customers a new and more creative room to advertise.
Purposes where you can use carousel ads
Showcase your single product details
Marketing strategy planners often think that carousel ads should be used for multiple products only. This, in reality, is a wrong notion. You may use it for a single product too. Every detail about the product needs to come out and reach the audience. This is why give a room for your single product too. Try to be out of the box while showcasing its features. Try to put up images using different angles and positions. It gives more information to the viewers about the appearance of the product. try to include all its advantages and uses in your carousel advertisement.
Put up a full portfolio of products
Increasing website traffic is one prime goal of many marketing planners. An increase in traffic means an increase in the revenue generated for the website. You put can up all your products one by one in a single portfolio. This increases the chances of viewers selecting at least one of the options. Display all your products using carousel cards. Then people get a larger variety and chose at least one. And when they like one of them, they visit your business website. Hence, you accomplish your goal. Try putting up catchy and vibrant images of all the products. Try to cover up all kinds of choices. So, next time you wish to show a series of products, make a portfolio. Use carousel ads and enjoy the website traffic.
Introduce a new service to your customers
Many business websites offer a particular service rather than products. They need advertising too. The services need to reach their clients. Here you may use a carousel card too. Put up the series of images introducing your service. Try to put up all its advantages and uses. Include images as of how to use this service. Give a step by step guide to your customers about the service. Each carousel card can be used to explain an individual part of the service. It would clearly explain how and why to use the proposed service. So make interactive and creative carousel ads for your services.
Give insights about the history of product or service
People are often interested in what happens in the background. They like to know the history of products or services. Keen learners always have a sharp vision of how and why something exists. Carousel ads can be used to give insight into your service. Every product or service has a story behind it. Tell this story to the viewers using carousel ads. You may also clear the doubts of the viewers by inserting some kind of FAQ in one image. This will create a background for your product or service. Be narrative and impressive in this detailing. Make it like a story-telling. This will compel the audience to move to the next carousel card and explore the service or product.
Facebook carousel ads are a very creative and fun way to reach your targeted audience. According to data collected by Kinetic Social, these ads bring ten times more audience traffic on business websites. Carousel ads are extremely popular on social media handles like Instagram and Facebook. It is no hidden fact that almost everyone is connected to either of the two social media handles. Carousel ads on Facebook allow you to put up multiple images in series. These ads include up to ten images and videos that are swiped one by one. You can show off your brand and its products.
How can you use Facebook carousel ads?
Focus on parts of the product rather than a single product
Various business websites use carousel ads to showcase their product. Carousel ads on Facebook are used to bring forth new products and services. Marketing planners use these ads to highlight specific parts of the product. They use various images to focus on different parts of the product. This gives a broader view of the product in detail. Try to include pictures with proper lighting and angles. Then use a carousel advertisement on Facebook to spread it to your audience.
Provide a guide for viewers for a complete analysis
Any new thing comes with instructions. Use carousel ads on Facebook to tell about the instructions of usage. Customers being new to service or products must get to know about the guidelines. Use impressive templates and mention a line by line guide about product or service on every carousel card. Illustrate how the audience should use your product. Write something catchy which forces the viewers to surf through your website at least once.
Connect stories with products
People often get emotionally attached to a product. They combine some kind of emotion with every object they use. Marketing planners must use this strategy to reach out to a larger audience. Connecting some kind of story or memory works most of the time. Attaching people with memories is a very good sales strategy. You may use this very plan with the help of carousel ads on Facebook. You can display some kind of story with your product. For instance, try attaching a motherly touch with some eating items. You may also depict a story of the family for the sale of quilts.
Give a brief of a new application
Every day you come across so many new applications. People out there see at so many different apps. At times, they are unaware of how to use the product. Facebook carousel ads can be used to tell about some new application. Every person is not technically sound. Thus these ads can give a guide about all the features of a new application. It can be regarded as a product tour. Every application or product needs to be open in front of the audience. A summary of the product can be made which leaves a greater impact on the audience.
Social media is indeed a huge platform to share your views. Facebook carousel ads help you share or opine about something. You may use various slides of these ads to share your article on a particular issue. Athletes and health enthusiasts upload a daily diet and exercise pattern. This way you can reach your targeted audience. These articles act as a boost up for your authority. You can make them very knowledgeable and practical using your creativity. Sharing articles increase the chances of getting more audience.