22 POSTS
I started in journalism and digital marketing, where I developed strong skills in research, content strategy, brand positioning, and understanding customer behavior. Working across branding, SEO, and digital marketing taught me how to translate complex information into actionable insights while supporting business growth.
Over the past few years, my focus has shifted toward business analysis and business systems, where I work closely with business processes, stakeholder requirements, data, and technology to improve decision-making and operational efficiency. My experience spans digital marketing, process analysis, and business systems, giving me a broader understanding of how different business functions connect to deliver measurable outcomes.
To strengthen this transition, I completed an MSc in Business Management from the National College of Ireland and continue building practical expertise in Business Analysis, SQL, Power BI, Tableau, and process improvement methodologies. I'm particularly interested in using data and emerging AI technologies to solve business challenges, optimize processes, and support strategic decision-making.
