Social media, you put a 140 character status and the whole world knows what you are upto. It has now become a means to communicating with the world when you are either distant or just besides that person. This has also raised the question that is it making you go away from people? This is highly debated. But there are many other aspects to it as well.
Social media is no longer just for entertainment but is slowly transforming the businesses around the world too. Business houses, whether big or small are now entering into digital marketing and thus trying to boost their sales. The highest no. of social media users fall in the age group of 18 to 34 years thus making a whole new market amongst themselves only. If one has to look at the numbers, social media platforms have done a great deal of help in influencing buyers.
Amongst the various media for digital marketing, Facebook has emerged out as a big giant. There are more than 40 million business pages that are active on FB currently. However here comes the size and scalability factor of business. Amongst these, only 4 million are the ones that pay for advertising. The ads that are paid for definitely get more hits and views if speaking in technical terms. For a lay man, these are initiatives that get you customers. But having said that, it is also important to maintain quality in your digital marketing activities. Businesses go for blogs, content, feedbacks and many other activities.
Many corporates and business houses are now approaching Facebook with hopes to get good digital marketing such that their in store sales would increase. Few of them include much widely used and very successful products like Veet and many products from the house of Garnier. Thus there is no amusement in saying that the contemporary means of marketing are sure to take a fall sooner or later. Digital Medias are all set to take over the contemporary sooner than later. But still there are many products that require a personal touch and thus will need human intervention.
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