Natural beauty is the most beautiful vision, but a bit of makeup never hurt anyone, did it? Cosmetics assume a significant part in a lady’s life. It gives her the conviction she requires besides enhancing her looks. Moreover, becoming a professional makeup artist (MUA) is a career many anticipate. Be it as it may, it is essential to opt for the right brand and the suitable product as per your skin type and tone. Cosmetics can make you shine, but they can also ruin your skin if not used with consideration and consultation. Accordingly, you need to know your skin type and never buy extremely cheap cosmetics as they contain chemicals hazardous to the skin. So, go for reasonable yet authentic products by the brands referenced beneath.
Scroll down to look at the rundown of the most popular and affordable range of cosmetic brands:
Nykaa
Brand Ambassador: Janhvi Kapoor
Surely, all the ladies out there must be well aware of Nykaa, a renowned Indian brand known for its beauty and wellness products. It is well-known for its wide range of products from makeup to beauty and accessories. The brand highlights an affordable range of durable mini lipsticks available in a variety of colors. Also, the modish collection of matte, gel, and breathable nail enamels is a must-have for every fashionista. Founded by Falguni Nayar in 2012, it soon became the most profitable online fashion store. It is now a part of 76 offline stores and is valued at more than 90 billion. Celebrities like Katrina Kaif and Alia Bhatt are known to have invested a good amount in the company. In short, you think of a beauty product, and you’ll end up buying more than you thought.
Lakmé
Brand Ambassador: Ananya Pandey
Lakmé is named after a French form of Goddess Lakshmi, renowned for her beauty. It is an affordable and trusted Indian beauty brand for years now. The brand is well-known for its wide range of makeup products that are suitable for Indian skin. The bestseller from this brand incorporates its iconic Kajal that gives a long-lasting and highly pigmented texture. The iconic Kajal is no more confined to black, they offer blue, white, brown, green, and grey colors as well. It is also the first brand to introduce makeup to Indian women. There are numerous Lakme salons available in almost every city and you can easily find its makeup and skincare products online The Lakme Fashion Week is one of the largest events that people look forward to for pacing up with the trends.
L’Oréal
Brand Ambassador: Nidhi Sunil
It is the world’s largest cosmetics company that aims at providing sustainable products. L’Oréal is a seasoned brand that has been offering top-notch products at affordable prices. Its wide range of hair and skin care products is a part of every woman as well as man’s day-to-day routine. From hair colors for women to masques, clays, and wax for men, it provides professional hair care products for all. There’s a specific product for every hair problem, dandruff-prone, hair fall, damaged hair, etc. With a blend of castor oil, vegetal Keratin, and the necessary vitamins, you can achieve your dream length. Surprisingly, L’Ore’al owns the elite beauty brand, The Body Shop and we know its supremacy in the market.
Maybelline
Brand Ambassador: Athiya Shetty
This American brand is sometimes a pinch to the pocket, but mostly worth it. Maybelline New York aims on selling cosmetics, skincare, and personal care products. It is known to offer good quality products at suitable prices. The Maybelline eye makeup products like the Colossal eyeliner, Kajal, and Hypercurl Mascara are the bestsellers and must-have for a basic look. Moreover, the new range of Fit Me Foundation is a personal favorite as it has all the qualities of a good foundation. The foundation is superfast blendable, long-lasting, and comes in every possible shade for tanned to fair skin tones. The skincare products are enriched with SPF 50 and protect the skin against UVA rays.
Colorbar
Brand Ambassador: Jacqueline Fernandez
The brand aims at offering cruelty-free cosmetics that are PETA certified. Moreover, you get access to a free delivery at a minimum purchase of ₹499 on the online purchase of cosmetics from the official website. The label highlights high-quality nail enamels are available in different hues, from pastels to vivids and shimmers. Each nail paint gives high pigmentation with just one stroke alongside being chip-resistant and long-lasting. Its chip resistance makes you maintain your manicured nails. The blend of persistence and versatility offered by the brand, at the same time, makes it one of the largest cosmetic brands in India.
Coloressence
Brand Ambassador: Rakul Preet Singh
It is yet another Indian brand known for its alluring and superior quality products that would make you buy more. With unique launches like the premium range of Gold cosmetics, it has become a huge name in the makeup industry in a short span. The ‘Go Bold for Gold‘ range looks exuberantly luxurious, and you get it at affordable prices. It includes the exclusive shimmer brick highlighter, professional terracotta blusher, glossy and matte lip colors, etc. The selective collection of matte lipsticks by the brand is the cherry on the cake. Its long-lasting ability is suitable for every occasion. Additionally, the official website offers numerous deals and freebies for various products. So let’s support Make in India and go for the latest fads by Coloressence.